boAt Associates With Percept Live as their Official Audio Partner

Marketing | September 10, 2019 | News

boAt Percept Live Sunburn Bollyboom

The consumer audio brand – boAt has associated with Percept Live as their official Audio Partner. boAt will be the Audio Partner for the musical extravaganza Sunburn, a Percept Live Intellectual Property. The association will also see boAt as the Official Audio Partner for Bollyboom, a Percept Live IP. boAt will partner with Bollybom’s multi-city tour with Guru Randhawa.

Sunburn will see boAt partner on the audio front on a multiplicity of event formats pan-India including Sunburn Arena, Sunburn Campus Tours and three-day Sunburn Festival which will be held in Vagator, Goa from 27-29 December 2019.  

Karan Singh, Chief Operating Officer, Percept Live commented, “We are excited to partner with boAt. Both Sunburn and Bollyboom have challenged the status quo and emerged as a favourite among Millennials and Gen Z. We innovate, experiment and scale up our products every year to provide fans a world class entertainment experience with the best artist line-up, state-of-the-art technology and a wide range of activities to keep them fully immersed and entertained. This year too we intend on raising the bar and our Audio Partnership with boAt will certainly offer our fans an entertaining musical experience like never before.” 


Commenting on the association, Aman Gupta, Co-founder, boAt said, “Sunburn, Bollyboom, and boAt have grown to become lifestyle brands offering and celebrating music experiences unlike any other. Sunburn is one of the most-awaited music festivals of the year and we are thrilled to be associated with Percept Live. As a millennial audio brand, we will continue to partner with such properties that resonate with our target audience.”

boAt will be the Audio Partner for the musical extravaganza Sunburn and Bollyboom, both are the IPs of Percept Live.

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