Brandwidth Events Execute Euphoria 2019 for ABFRL Pantaloons, North Zone

Business Events | September 10, 2019 | Press Release

Brandwidth Events Brandwidth Events Pvt. Ltd. Vivanta by Taj ABFRL Pantaloons Euphoria 2019

Brandwidth Events planned and executed Euphoria 2019 for ABFRL Pantaloons at Vivanta by Taj, Surajkund, Delhi on May 24th, 2019. More than 200 employees from 8 different clusters of the north zone came together to celebrate their achievements and strategize the plan for the upcoming year.

The Euphoria as a property is given a theme every year. Keeping that in mind, Brandwidth Events conceptualized a theme which was not only exciting and familiar but was also the flavour of the season. The theme for 2019 was “Howzat!”, Cricket is India’s favourite sport and with the IPL/World Cup fever on, it blended really well with the event.

Rajat Vats, Client Servicing Director, Brandwidth Events Pvt. Ltd. said, “It was a challenge to bring alive the theme at every touchpoint, but we planned each and every detail of the event to make sure that the theme continues from the physical invite to the award citations. On the plus side, the impeccable amount of energy shown by the Pantaloons employees really helped us to successfully execute the event.”

During the Pre-Event, each cluster was given a cricket team name with customized logos. Digital contests and trivia were coursed through a week on the Pantaloon’s digital platform where each individual got a chance to collect runs for their teams and this activity was continued in the main event as well where the engagements were turned into a competition and team members participated to earn points. Keeping the cricketing fever on, physical invites in the form of a Cricket Stadium Ticket were also sent to all the guests.

On the day of the event, an exclusive desk was set up for express check-in and personalized jerseys were given to them which were customized according to their respective teams. After the power lunch, the teams started moving to the pre-function area where cheerleaders welcomed and then guided them to the main event area. The pre-function area was decked up with team standees, giant logo installation and a live size cricket pitch where the employees got a chance to test their cricketing skills. The whole look and feel of the pre-function area were of the warm-up practice area before the big match.

As the ballroom gates opened, the teams roared with their blazing energy and team chants into the main event area which was embellished with huge player cut-outs and a stage with a watch out screen. Theme AV began the show followed by the entry of the host for the evening, MC Kanishk Parmar. Working his way through the audience, Kanishk kept the momentum of the event at its peak at all times.

Taking the Pantaloons tradition forward, employees stood up for the Aditya Vandana exhibiting their loyalty and dedication towards the company. Post that, each team was introduced on stage in a unique manner where the introduction slide on the screen was similar to the team stats showcased on the Television during a cricket match. The 8 teams entered to cricket-themed music and cheerleaders escorting them on stage.

Sahar Khan, Deputy General Manager Human Resources, ABFRL Pantaloons said, “When it comes to hosting a successful corporate event, Brandwidth is my most trusted partner. Across organizations, I've organized various events and every event done with Brandwidth has been hugely successful. Right from conceptualization to execution, their commitment and creativity are unmatched. In the recently held event at Pantaloons, according to me, brandwidth outdid itself by delivering a hugely successful and entertaining event at a very limited budget. They're partners in the real sense, they take accountability for every aspect of the event and deliver it all with a smile.”

Post the energetic team entries, Rakesh Pant and Sandeep Pal took the event forward in a dugout session, where they planned and strategized the upcoming year goals. With the end of the insightful business session, it was time to celebrate and start the R&R, the most awaited time of the year for Pantaloons employees. Continuing the theme of the event, the award citations were made according to each awardee, with their pictures and achievements displayed as player stats similar to the way done at a cricket match.

In between the awards, MC Kanishk engaged with the teams through different activities giving each team a chance to grab more runs on the leader board which was displayed live on the screen with constant updates. Celebrating the accomplishments of all the awardees, a Punjabi dance troupe hit the stage with their electrifying performance followed by the DJ taking over the stage and ending the event on a high note.

Brandwidth Events planned and executed Euphoria 2019 for ABFRL Pantaloons at Vivanta by Taj, Surajkund, Delhi on May 24th, 2019.

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