Volkswagen New Polo and Vento Launch Executed by THOT

Marketing | September 5, 2019 | Video Update

Volkswagen Polo Volkswagen Vento THOT Famous Studio, Mumbai

Volkswagen Introduced new ‘GT Line’ edition for new Polo and Vento on September 4th, 2019. The car launch event was conducted at the Famous Studio, Mahalaxmi, Mumbai. THOT conceptualised an innovative idea wherein design was amalgamated with cutting edge technology.

Volkswagen brought out its new marketing direction ‘#PowerToPlay through this car launch, with the aim to showcase the car using technology and intelligent content at the event.

60 feet by and 20 feet high structure was fabricated which had more than 950 sq ft of smart glass - unique glass structure which changes its opacity with the click of a button. With the help of projection mapping and more than 1000 MI bars the unveil story was narrated to the audience on the glass facade. The highlight was the timecoding of the content which enabled THOT team to make the glass become transparent and opaque as per the soundtrack and the video content.

 
 
 
 
 
 
 
 
 
 
 
 
 

Launched these red beauties today!! #newpolo #new vento #powertoplay. @behindtheexperience

A post shared by Mithika Singha Gaekwad (@mithikas) on

Volkswagen Introduces New ‘GT Line’ edition for new Polo and Vento in Mumbai.

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