White Salt Entertainment Conceptualizes and Executes an Evening for the Defenders of India

Marketing | September 3, 2019 | News

White Salt Entertainment Defenders Of India The Oberoi Grand, Kolkata

Kolkata based experiential events agency, White Salt Entertainment recently conceptualized and strategically executed ‘Defenders Of India: An Evening with Major Maroof Raza’ at The Oberoi Grand, Kolkata on April 19th, 2019. Spearheaded by Dipti Shah, Founder & Head of Events & Alliances, White Salt Entertainments, the event delivered a lasting impact that built anticipation, fostered attendee interaction, friendly networking and participation.

Defenders of India was a tribute to ‘the roaring might’ safeguarding our national interests every single second. The event was in fact a result of his passion and interest in India’s Defense Forces, their capabilities and strengths. It was a celebration of the men & women in uniform who do so much to protect us.

An event of this scale especially in terms of the attendee profiles required careful, meticulous planning and creative construction. Key dignitaries who graced and actively participated into the making of the event included Major Maroof Raza, Mr Karan Dutta, Miss India Universe Ushoshi Sengupta, Wing Commander DJ Kler, Major Nirupam Basu among other well established business personalities from Kolkata. Top of the line companies from the finance industry including ITI Mutual Fund, Credforce, Motilal Oswal, L&T Mutual Fund and Edelweiss also attended the event.

Speaking about the event, Dipti Shah, Founder & Head of Events & Alliances, White Salt Entertainments said, “In many ways, this Defenders Of India has landed us into a new high! We managed to deliver the entire setup in a record time of just a little over two and half hours, with 3 times the workforce and a fantastic technical team! I can now wisely say, in preparing for a battle, it becomes important to note that plans are useless but planning is indispensible!”

“To me event success is creating a positive and lasting impression – It is what remains after the event ceases to exist, beyond time & space. We had a clear-crisp objective behind the event, thanks to Abhenav who brilliantly directs and encourages his Team at Vyana. At White Salt, our focus lies on continuously creating a ‘reason to interact and connect’ and paving the way for ‘building great relationships’. It is imperative to understand that when people connect, great things can be achieved!”, Dipti further added.

Abhenav Khettry, CEO, Vyana Wealth Management Pvt Ltd said, “As a wealth manager, we focus on defending our money against inflation and recession in the economy, however we often forget to acknowledge the service and sacrifice of the defense forces, who provide the much needed stability to the country and financial markets.”

He added, “Roping in Dipti Shah of White Salt Entertainment, was the wisest decision in executing this event, because she understood the passion and the thought behind this event. Major Maroof Raza, our main speaker was very impressed and said that he had never been to a civilian event like this which honored and celebrated the defense forces. The look, feel and execution was flawless”.

White Salt Entertainment recently conceptualized and strategically executed ‘Defenders Of India: An Evening with Major Maroof Raza’ at The Oberoi Grand, Kolkata on April 19th, 2019.

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