Cadbury Dairy Milk Silk Ropes in Millennial Heartthrob Kartik Aaryan as their Brand Ambassador

Marketing | August 29, 2019 | Press Release

Cadbury Dairy Milk Silk Kartik Aaryan Mondelez India

Cadbury Dairy Milk Silk, India’s favourite premium chocolate brand roped in new-age Bollywood actor, Kartik Aaryan, as their Brand Ambassador. The heartthrob of B-town who has been storming the box office with a series of romantic comedy blockbusters fits in perfectly with the brand’s romantic appeal. 

Commenting on the association, Anil Viswanathan, Director - Marketing (chocolates), Mondelez India, said, “Ever since we launched, Cadbury Dairy Milk Silk has grown to be one of our most successful chocolate innovations in the country and has played a lead in the premium segment, offering the consumers a unique and indulgent experience. We believe that our association with KartikAaryan will further help in strengthening our connection with the youth, taking Silk’s appeal to the next level.”

On becoming a part of the Silk family, Kartik Aaryan, said, “I am extremely excited about this association. I love playing romantic fun-filled characters and am looking forward to partaking in yet another refreshing and romantic journey with the iconic Cadbury Dairy Milk Silk.”

Cadbury Dairy Milk Silk, India’s favourite premium chocolate brand roped in new-age Bollywood actor, Kartik Aaryan, as their Brand Ambassador.

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