Chtrbox Launches Boombox, An Open Tool To Shortlist India's Celebrities & Mega Influencers

Industry Watch | August 22, 2019 | Press Release

Chtrbox Boombox Roshan Abbas Geometry Encompass

Chtrbox, a leading Indian influencer marketing company, announced the launch of Boombox to cater to growing demand for social media influencers.Boombox is the industry’s first open discovery toolof India’s most influential voices,aimed to make the marketer’s job of shortlisting relevant celebrities and influencers easier, smarter and ROI driven.

Commenting on the launch, Pranay Swarup, Co- Founder and CEO, Chtrbox said, “Our objective in launching Boombox as a platform and end-to-end service is to empower marketers with strategic, data-powered, consolidated talent options when selecting celebs and top influencers for brand campaigns, events and endorsements. Today, when brands select talent, we’ve noticed that choices are decided largely on simple intuition such as - do I know & like this person? Do they represent the values my brand wants to represent? We are bringing data to this criticaldecision-making process, to ensure that when you invest & book India’s top talent for any purpose, you’re maximizing your ROI on social media. With Boombox, we want to help brands discover creative and budget-effective optimizations you may not have thought of before, paired with our expertise on creative strategy to create memorable influencer content.”

Boombox enables brands and their agencies with easy access to search, filter and shortlist famous personalities for their next big marketing initiative. The launch of Boombox comes at the right time today when brands, celebs and influencers are all increasingly looking to optimize time, speed, budgets, and most importantly grab attention spans of end consumers in this digital first world. Influencer powered content is disrupting the way brands created content traditional ads with talent; it's now a lot more cost-effective and impactful for talent to showcase authentically how they're engaging with the brand's product or idea, if it all it resonates with who they are. 

Roshan Abbas, MD, Geometry Encompass, who is also an early investor in Chtrbox, adds, “Today more than ever, we’re offering brands digital extensions to their physical events and experiences. Chtrbox serves a great partner and platform through which agencies can now empower their brands with a new way to analyze and collaborate with all categories of celebs and influencers.”

"What makes Boombox awesome for planners is that it's amplified by Macro, Micro and Nano Influencer Power Packs, customized as per target categories and audience demographics, hand-picked from Chtrbox’s massive 350,000+ influencer base, giving unparalleled strength to deliver influential people-powered marketing & content for brands” adds Rohit Raj, Co-Founder at the Glitch and Chtrbox.

Chtrbox, a leading Indian influencer marketing company, announced the launch of Boombox to cater to growing demand for social media influencers.

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