Colorbar Creates Two Guinness World Records In Association With Vibgyor

Marketing | August 21, 2019 | Press Release

Vibgyor Brand Services Colorbar Guinness World Record Sonali Gupta Manish Tyagi

History was made on June 2nd, 2019 at DLF Mall of India when Colorbar, one of the most well-known brands in the beauty and skincare domain created two Guinness World Records in association with Vibgyor on the same day within 7 hours! The records bagged were for ‘Most people to have their nails filed and varnished’ and ‘Largest Nail Polish Mosaic’.

An extensive pre-buzz campaign was organized on digital as well as traditional media, including teasers and micro site for registration on various social media platforms along with special registration stations at the DLF Mall of India, resulting in over 4500 registrations in a week’s time.

The first record of most people having their nails filed and varnished was achieved with a team of dedicated manicurists in just an hour’s time! There were long lines of women waiting to get their nails done and be part of this historic record. Various arrangements had been done to keep them entertained and enthusiastic while the record was being made. Emcee Sonali Gupta engaged with them and Stand Up artist Manish Tyagi kept them entertained during the event. We had exciting photo opportunities set-up and the event was attended by various social media influencers and celebrities such as Komal Jain, Kusha Kapila and many more. All participants were given certificates and refreshments post getting their nails varnished and filed at the activity.

The Second record was also created on the same day at the same location - World largest Mosaic created using Nail Polish. We created the signature pattern of Colorbar on a specially created 28 sq meter platform using over 21,000 nail polishes. The exact same pattern was painstakingly replicated on the platform, one nail polish at a time by enthusiastic volunteers and participants. The entire range of Colorbar’s newly launched ‘1001 Shades of Love’ nail paints was used to make this brilliant mosaic.

Dhruv Kalra, Director, Vibgyor Brand Services said, “We are proud to have achieved this feat of creating two Guiness Records on the same day for our long time client and partner Colorbar cosmetics. It has been a team effort right from the beginning - wherein we proposed the idea to the client. This was followed by many months of working together with them and the guinness team identifying which records can be achieved, working out the logistics and finally bringing it all to life and bagging both the records on our first attempt. We thank Colorbar for having trusted us with this prestigious campaign and are proud to have been part of the historic world records.”

Vinay Kumar, Head Trade Marketing, Colorbar “We could not have been more pleased with the professionalism Vibgyor team displayed, just perfectly with a genuine concern and care for our BRAND and the delivery of exceptional services. As a person, I always prefer to take up challenging tasks that give me kick in achieving the cost-effective ways, Vibgyor team is always a pleasure to work with. Achieving Guinness Record was like a dream for us but we have never thought it would be so smooth and easy with the help of Vibgyor team.”

History was made on June 2nd, 2019 at DLF Mall when Colorbar, one of the most well-known brands in the beauty & skincare domain created two Guinness World Records in association with Vibgyor.

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