Brandwidth Manages the Launch of Revolt RV 400 – India’s First AI Enabled Electric Motorcycle
by EVENTFAQS Bureau Marketing | August 8, 2019 | Press Release
Brandwidth Events Revolt RV 400 Revolt Intellicorp Pvt Ltd Pullman New Delhi Aerocity Pullman Hotel
Revolt Intellicorp Pvt Ltd unveiled India’s first Artificial Intelligence enabled electric motorcycle on June 18th 2019 at the Pullman, Aerocity, New Delhi. Brandwidth Events collaborated with Revolt and successfully conceptualized, planned and executed the magnum event that was attended by more than 350 guests including media, bloggers, influencers and fans.
The event was an interesting cocktail of imaginative branding and design blended with action filled sequences that put to rest all doubts about the future of mobility. The event posed the ever-debated question of ‘WHY’ and tried to answer it in their own creative manner provoking the attention of the millennials who demand a better future and want to help save the planet.
From an array of unconventional branding talked about news from the future as to why we should switch to electric - to a creative installation of ‘WHY?’ made out of decrepit motorcycle parts, the entire ambience left the attendees in awe. The show started with a mood setter AV which was about the environmental hazards faced by the world daily and how it’s our responsibility as millennials to put an end to it. CEO of Revolt and erstwhile co-founder of Micromax - Rahul Sharma introduced the motorcycle and its features through an engaging presentation that was less of concepts and more of reality.
Brandwidth made sure the stage was set for a big reveal by creating a massive stage with extended interconnected ramps, allowing performance riders on two revolt motorcycles to bring alive the launch with wheelies and stoppies – showcasing the capabilities of the Motorcycle that is pegged for the future. The stage was strategically designed to position the guests in a manner that offered them a close view of the bikes from multiple angles, offering an immersive experience.
The whole sequence was perfectly synchronized with thematic music and choreographed lighting, which was extended to a customized Motorcycle Display Zone with an in lit 3D backdrop was unveiled post the reveal of the bikes. The zone demonstrated the Charging Ecosystem and the mobile application that forms the backbone of the offering. Showcased through a mix of line art and digital display, the charging ecosystem was a simple yet self-explanatory design that attracted most of the guests. App demonstration pods were placed at the display unit, where attendees could get their hands on experience of the Revolt app.
Commenting on the show, Tanya Mehra, Project Lead, Brandwidth said “It wasa privilege to be a part of this revolutionary launch. It was very important for Team Brandwidth to make it a class apart affair for our client who had shown tremendous faith in us. Despite multiple challenges,Brandwidth stepped up to this interesting ask and pulled off a miracle of a show in record time.”
The event was streamed live on YouTube, which started a buzz on the social media platform with discussions around the Motorcycle, the power-stunts and the interactive Charging Ecosystem created by Brandwidth Events in the display zone. The extraordinary setup was pulled off by the team in less than a day to meet the tight deadlines.
Brandwidth Events collaborated with Revolt and successfully conceptualized, planned and executed the magnum event that was attended by more than 350 guests.