"Life Anew" - A Memorable Evening for TOTO, Crafted by TagVinnatti

by  EVENTFAQS Bureau Marketing | August 5, 2019 | Promo Feature

Tag Vinnatti

One of the global leaders in Bathroom solutions, TOTO, focuses a lot of their brand-building efforts on the trade. They needed a partner who could bring alive the brand's vision and positioning in an event environment. Kevin D’Silva, Marketing, TOTO India said, "We have been growing rapidly in India, and need strong partners to help build the brand in our trade channels. Our annual meet was a large platform and we found the ability, the experience and the creativity that TagVinnatti brought to the table to be the perfect fit for TOTO's requirements."

Staged at the DoubleTree by Hilton, Goa on June 7th June, the TOTO Channel Partners Meet has raised the bar in terms of the conceptual connect, the entertainment and engagement value created for all visitors and the sheer strength of recall in the minds of the bathroom solution dealer network.  

Jairaj Nair, AVP - Experiential Marketing, TagVinnatti commented, "TOTO placed their faith in us and it was great to see the clarity of the Marketing team’s vision while briefing us for this event. Our creative team crafted a beautiful experience around the "Life Anew" positioning that TOTO uses at a global level and wove in elements of freshness and nature to create a memorable environment for the entire event. Our operations team pulled off a flawless event with a seamless flow between the presentations and the entertainment acts that made the evening a truly memorable one."

TagVinnatti endeavors to keep partnering clients in delivering uniquely conceptualised events executed to perfection that increases salience for the client's brand and builds long term engagement for all their stakeholders. Events such as the meet for TOTO is in keeping with this philosophy, which the agency hopes to see many more of in the future.