Laqshya Media Group Hosts the 15th Outdoor Advertising Convention ‘OOH 2.0’
by EVENTFAQS Bureau Business Events | July 31, 2019 | News
Laqshya Media Group
Laqshya Media Group recently hosted the 15th Outdoor Advertising Convention from 26th– 27th July 2019, at Renaissance Mumbai Convention Centre Hotel, Powai. Titled as ‘OOH 2.0! The Revolution Begins Here’, it acted as a platform to discuss new business opportunities and understand the trends in the OOH industry.
The key highlight of the workshop was the quintessential OOH Quiz, one of the most awaited sessions at the OAC. Conducted online and anchored by Rachana Lokhande, Co-CEO, Kinetic India, participants had to use the OAC App (IOS and Android based) to submit their answers.
Amongst the notable speakers at the event, were two representatives from Kinetic -
Gideon Adey (Audience Activation Director, Kinetic Worldwide) shed light on ‘How audience data insights drive OOH’. The panel discussion with key speakers such as Pradeep Dwivedi and Avijit Dhar included Charanjeet Arora (Co-CEO, Kinetic India), expounding on ‘How OOH builds unmissable brand visibility’. Tarun Katial (CEO ZEE5 India) who shared his viewpoints on ‘How OOH helps OTT connect’.
Besides being immersive, the event hosted and engaged the audience by having interactive Q&A rounds, lucky draw and networking sessions. With attractive prizes to be won by anyone who posed highly intelligent questions, the workshop witnessed an extremely high level of engagement from all the participants with the speakers and panellists.
Titled as ‘OOH 2.0! The Revolution Begins Here’, the 15th Outdoor Advertising Convention acted as a platform to discuss new business opportunities and understand the trends in the OOH industry.