White Salt Entertainments Manages and Executes Product Launch For SM Diagnostics

Marketing | July 31, 2019 | Press Release

White Salt Entertainments

Kolkata based experiential events company, White Salt Entertainments recently executed a product launch for SM Diagnostics, a Chennai Based Diagnostics Company, to deliver a strategic corporate event marking the announcement of their business collaboration with Italy and France Based Companies.  

Due to last minute changes in delegates schedules and arrivals, the event was reportedly shifted to Mumbai from Kolkata. Team White Salt Entertainments under the guidance of Dipti Shah, was quick to act on the changing needs of this event and worked relentlessly to deliver the event, strategically. Detailed planning and minute attention to detail resulted in a successful truly engaging day event at The Sahara Star Hotel in Mumbai.

Arrangements for a large in-house team of SM Diagnostics from Chennai, alongside their distributors and dealers from across the country were made across hotels in close proximity to the Sahara Star, while the delegates from Italy and France stayed at The Sahara Star itself along with CEO Mr Kanthi K. Murugan. A dedicated team from White Salt Entertainments handled the guest arrivals & departures, logistics within the city and end-to-end hospitality for the corporate delegates.

A two day training event was organized at the resident hotel for the distributors, where-in company officials shall take sessions to educate them on the new machine features and working.

Talking about the string of events, Dipti Shah, Founder and Head at White Salt Entertainments said, “For us the real success lies in meeting the event’s objective. Our key area of focus for this event lies in creating and establishing a positive and truly engaging experience for attendees. Interaction makes all the difference.”

Day 3 witnessed the launch event, planned, designed and managed to perfection to ensure that the focus remained on not only the launch announcements of 3 diagnostics machines but was followed by a detailed machines performance exhibition and interaction between the distributors and senior officials of the company. Anchor Dhwani Karia was roped in to host the event and encouraged active Q&A sessions and make the corporate event a grand success. Distributors were felicitated with personalised mementos by the CEO and delegates and a photo opportunity that helped establish direct interaction between the decision makers too.

The 5 Part Hematology Analyzer, the 3 Part Hematology Analyzer and the 2 Channel Coagulation Analyzer Machines were launched on 19th June 2019 at The Sahara Star Hotel in Mumbai.

White Salt Entertainments executed a product launch for SM Diagnostics, a Chennai based Diagnostics Company, to deliver a strategic corporate event for the announcement of their business collaboration

Subscribe to Newsletter



Twitter Feed

Facebook Connect

Recent Headlines


View All


View All


View All