Orion Marketing & Communications (OMC) Curates A Party For Colorbar Cosmetics

Entertainment | July 30, 2019 | Press Release

Orion M&C Colorbar

Orion M&C conceptualize and execute a themed event to showcase Colorbar Cosmetics new Sinful Matte Lipsticks along with other beauty range. 

An invite-only party was held in Mumbai at Sancho’s on July 18th, 2019. Space was converted into a RED ROOM with elements popping out. A separate experience zone was created within the venue for the guests to try on any products with professional assistance by their side. 

The ambient décor was created keeping in tune to the brand’s aesthetic that also doubled up as interesting moments for the guests to capture. The entire range of lipsticks was displayed against a three-dimensional neon wall that focused on the unique names of the product. 

A freestyle dancer flaunted some dance moves inside a life-sized golden cage for the evening. The photo booth which comprised of a red hot colored bathtub combined against a tasseled wall in a candlelight setting adding to the oomph factor. 

Commenting on the occasion, Trishala Jailwala, Business Operations – Orion M&C said, ‘the plan was to keep the event different and break away from the routine. We aimed at creating an aesthetic setup at the same time bringing out the elements of Sin! in an extremely tasteful way. Every element however small was detailed out especially the invite that comprised of a red fur handcuff placed inside an evidence bag garnered a lot of social media mentions.”

Orion M&C conceptualize and execute a themed event to showcase Colorbar Cosmetics new Matte Lipsticks along with other beauty range.

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