Tanishq Partners with OMI Outdoor Agency of Laqshya Media Group to Launch & Execute Campaign -Ahalya
by EVENTFAQS Bureau Marketing | July 26, 2019 | News
Tanishq Laqshya Media Group
Tanishq has partnered with Outdoor Media Integrated (OMI), the outdoor agency arm of Laqshya Media Group to launch and execute their latest campaign ‘ Ahalya’. The campaign is visible in many cities like Delhi, Mumbai, Bangalore, Chennai, Ahemdabad, Pune, Hyderabad, Kolkata, Lucknow, Chandigarh, Baroda, Agra, Surat, Coimbatore, Indore, and Ludhiyana.
Tanishq's campaign 'Ahalya' is about how beautiful and ethereal a woman’s intrinsic radiance is. The campaign has thus selected media vehicles like panoramic Billboards, Airport Media, and Mall Media.
Speaking on the campaign, Naresh Bhandari, COO, OMI, Laqshya Media Group said, “The exceptional diamond collection and creative has been brilliantly brought alive using this campaign and the handpicked media units has done complete justice to the magnum of the campaign. It very well conveys the message of Tej that every woman possesses and which needs to be realized. We have used our in-house research tool to capture the apt pockets that will ensure a wide reach. A 3 - week + campaign duration will ensure that the campaign and its message stays back with its TG. I am extremely proud of the team as they are constantly challenging, improving, and setting up higher benchmarks”.
Speaking about the campaign, Deepika Tewari, Associate Vice President – Marketing, Jewellery Division at Titan Company Limited, said, "We're launching this exceptional diamond jewelry collection because it reflects the inner fire emanating from the woman who adorns it. The campaign captures the brilliance, scintillation, and fire in the diamonds of this collection and is an ode to the beauty of the woman who is her own muse. We hope women enjoy experiencing this collection as much as we enjoyed bringing it to them."
Tanishq's campaign 'Ahalya' is about how beautiful and ethereal a woman’s intrinsic radiance is and fort the campaign selected media vehicles are panoramic Billboards, Airport Media and Mall Media.