Fountainhead MKTG Partners With Reliance Foundation Jr NBA 2018-2019 Across India

Marketing | July 18, 2019 | Press Release

Fountainhead MKTG

Fountainhead MKTG, the experiential marketing agency of Dentsu Aegis Network, recently concluded the Reliance Foundation Jr. NBA Program across 34 cities and 7900 schools. The 6-month long program reached out to more than 6.3 million students expanding the sporting education in the country while building the sporting property in its sixth year.

International NBA-accredited coaches were brought to India for mentoring and a first-of-its-kind PE Teachers Community was created to keep the program alive digitally, track progress and foster sustenance of the sport.

Commenting on the mammoth sports activation carried throughout the country, Pratiksha Vaidya, Senior Vice-President, BD&CS, Events & Activation, Fountainhead MKTG said, “Reliance Foundation Jr NBA is a unique program that raises awareness and teaches the sport in a sustainable format. We reached out to schools as part of the development program giving us access to students, staff and facilities. We are glad to have partnered with such a unique initiative, one that encourages a positive student-teacher relationship in the sporting industry.”

Top-40 participants from the Reliance Foundation Jr. NBA Skills Challenges, City Competitions and National Finals, attended a two-day selection camp, culminating with the selection of 10 boys and 10 girls who will represent India at the second annual Jr. NBA Global Championship that will be held Aug. 6-11 at ESPN Wide World of Sports Complex at Walt Disney World near Orlando, Florida.

Mr Marc Pulles, Lead – Basketball Operations, NBA India, shares, “The Reliance Foundation Jr. NBA program is one of the largest grassroots development sports initiatives in the country. The NBA is committed to the development of youth through sports and teaching the positive values of the game, including teamwork, leadership and respect. We are thankful to Fountainhead MKTG for sustaining our efforts across 7,900 schools in 34 cities of growing basketball among Indian boys and girls.” 

 

Fountainhead MKTG, the experiential marketing agency of Dentsu Aegis Network, recently concluded the Reliance Foundation Jr NBA Program across 34 cities and 7900 schools in India.

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