Tanu Randhawa Gets Elevated As Chief Operating Officer-North, Geometry Encompass
by EVENTFAQS Bureau Industry Watch | July 5, 2019 | Press Release
Geometry Encompass, the experiential marketing, and brand activation agency under WPP Network, elevated Tanu Randhawa to Chief Operating Officer –North. She will be operating out of the Gurugram office.
Earlier, she was the Managing Partner, a position she has held since 2015. Tanu joined Geometry Global Encompass, then Encompass, as an executive in 2000 straight out of college in Chandigarh. In her 19-year long stint with the company, she has grown to specialize in large format live experiences that span across events, exhibitions, and brand activations.
Taking up the new role, Tanu Randhawa said, “The bigger role comes with bigger responsibilities. I am delighted by the faith Geometry Encompass has shown in me. My years at the agency have helped me carve a niche for myself in crafting live experiences and large format events. I look forward to taking the legacy ahead while leading an extremely talented and innovative team and to further strengthen our brand position.”
Speaking on Randhawa’s new role, Roshan Abbas CEO and MD, Geometry Encompass, said, “Experiential agencies need people at the top who can combine their expertise while embracing the new age world of digital and data. Tanu has been a passionate advocate for this world and for empowering her young and passionate team always. Since April she has been actively leading our new business development efforts while executing our large format projects. She has been instrumental in creating an environment where we embrace new ideas and has helped build a solution-centric approach with brands focused on long term partnerships.”
Geometry Encompass, the experiential marketing and brand activation agency under WPP Network, elevated Tanu Randhawa to Chief Operating Officer –North.