Aadyam Ties Up With Paytm and Insider.in As Its Exclusive Ticketing Partners

Marketing | July 4, 2019 | News

Paytm Insider.in

Aadyam, the theatre initiative helmed by the Aditya Birla Group, announced Paytm and Insider.in as its exclusive ticketing partners for its upcoming fifth season. 

Theatre lovers in Mumbai and Delhi will be able book tickets to world class productions of four outstanding plays by Aadyam, on Paytm and Insider.in. Since its inception in 2015, Aadyam has been breathing life into scripts, ideas and artistic visions. Curated by theatre veteran Shernaz Patel as Artistic Director, this initiative is known for its plays with big production value and colourful backdrops.

Aditya Birla Group, a Fortune 500 company, is one of India’s oldest, most established and respected business groups. Aadyam was conceptualized with a vision to foster the theatre scene in India by providing a platform where theatre groups could focus on their creative pursuits while leaving production-related tribulations in the trusted hands of this initiative. 

This year, Aadyam has partnered with Paytm and Insider.in to bring a seamless ticketing experience for its fans and theatre goers. Over the last two years, Paytm and Insider.in have established themselves in ticketing for movies, live events and curated experiences. Fans can find tickets to the best in music concerts and festivals, comedy performances, sports including the IPL and international cricket, and discover new things to do with food festivals, flea markets workshops, treks, camping and thousands of curated finds. 

Brian Tellis, Founder & Group CEO at Fountainhead MKTG, which manages Aadyam, said, “This being Aadyam’s fifth year, we wanted to reach out as many consumers as possible. Through our association with Paytm and Insider.in, we expect to reach a newer network of people who are avid followers of art, culture and theatre, as is the focus of this platform.”

Shreyas Srinivasan, CEO of Insider.in said, “Aadyam’s initiatives and productions have changed where theatre in India is today. We’re excited to collaborate with them and begin this new partnership.”

Aadyam’s fifth season kicks off with a rendition of Aaron Sorkin’s “A Few Good Men” opening on 20th July 2019, at St. Andrews Auditorium in Bandra. Tickets can be bought on Paytm and Insider.in.

Aadyam, the theatre initiative helmed by the Aditya Birla Group, announced Paytm and Insider.in as its exclusive ticketing partners for its upcoming fifth season.

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