ITW Playworx Ropes In Meet Bros For World Cup Campaign - ‘Billion Beats’ Unveiled By OPPO

Marketing | June 4, 2019 | Press Release

Oppo ITW Playworx Meet Bros World Cup

India’s smartphone brand OPPO Mobiles unveiled the unique marketing campaign “Billion Beats” with a power-packed TVC. As part of the campaign, ITW Playworx has bagged the creative mandate duties, further announced that it has roped in one of India’s leading musician duo Meet Bros for creating a pulsating World Cup anthem for OPPO Mobiles.

Seeking to connect with billions of diehard cricket fans to cheer for Team India during this edition of the ICC World Cup 2019 in England & Wales, the TVC features Indian Cricket stars like Rohit Sharma, Shikhar Dhawan, Kedar Jadhav, and Jasprit Bumrah. The anthem created by Meet Bros will further seek to increase fan engagement and elevate the excitement to the next level.

Speaking on the same, Will Yang, CMO, OPPO South Asia says, “Our experience of being associated with cricket in India has helped us understand how cricket moves people, irrespective of age or gender and the excitement levels soar especially during the World Cup. In line with our efforts to create a unique experience for our consumers, we want to leverage our partnership with ICC and BCCI to unite the Indian fans. We hope that the song created by Meet Bros will build great enthusiasm among the Indian Cricket fans. The song will further reflect the mood of the nation and would beautifully capture the frenzy of cricket crazy fans.”

Sidharth Ghosh, CEO, ITW Playworx says, “We cherish our association with OPPO and are proud to be associated with their World Cup campaign. Meet Bros have done a tremendous job with the anthem and we look forward to creating an indelible mark by delivering a successful campaign for OPPO this World Cup.”

ITW Playworx has been roped in to partner for the Indian leg of the campaign and would be responsible for end to end execution in terms of technology creation, generation of video content, designing of promotions and engagement of the campaign across mediums along with on high powered on-ground activations.

ITW Playworx has bagged the creative mandate duties and has roped in one of India’s leading musician duo Meet Bros for creating a pulsating World Cup anthem for OPPO Mobiles.

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