70 EMG Executes the Debut Launch Of Korean Cosmetic Brand - Etude House In Indian Market

Marketing | May 31, 2019 | Press Release

70 EMG Nykaa.com

Etude House, a global brand made its debut in the Indian Market, launching exclusively with the popular e-commerce platform Nykaa.com. As one of South Korea’s beauty and makeup brand, Etude House has set its mark globally.

With an increased demand for cosmetics in India, the brand aims to make beauty dreams come true and introduce a makeup range of extensive colour palettes with trustable quality and imaginative packaging at affordable prices.

To celebrate feminine beauty and adventurous spirit, Etude House and Nykaa.com invited influencers, socialites, models, bloggers, and makeup artists to experience the Korean brand at Mumbai’s luxurious Four Seasons Hotel. The brand envisioned a carnival atmosphere with great focus on the products.

For this purpose, 70 EMG created a Makeup Zone where professional makeup artists performed live demonstration and shared product benefits with the guests. A separate Product Zone was also created to showcase the entire range of Etude House products.

To ensure that the guests have a fun experience and can take back as many Etude House products as possible, engaging games and activities such as Lipstick Hoopla Game, Spin The Wheel and Vending Machines were created. The stage was envisioned keeping in mind ‘The Sweet Dream House’ concept – a design language which the brand follows across its showrooms around the world.

The main highlight of the event was the Makeup Demonstration by the brand’s head makeup artist Dave Kim, where he demonstrated how the guests could achieve Etuda House’s signature ‘Morning Dew’ look using their best products such as the Mirror Holic, Play 101 Stick, Curl Fix Mascara, Play Color Eyes, Dear Darling Water Gel Tint, etc. The guests also received a Sweet Dream House with Etude House’s best products as a giveaway.

Korean cosmetic brand Etude House made its debut in the Indian Market, launching exclusively with e-commerce platform Nykaa.com, executed by 70 EMG

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