Toast Events Manages The Brand Launch Of Florsheim Bangalore Flagship Store

Marketing | May 27, 2019 | Press Release

Florsheim Toast Events

Florsheim is a shoe company that is into classic styling and blends in the perfect mix of casual and fashion. The brand launch of Florsheim Bangalore flagship store was in April where TOAST events was given the mandate to manage the event. The launch was a big moment for the brand as eminent cricketers like Rahul Dravid, Sadanand Vishwanath and Syed Kirmani unveiled the store and interacted with media.

It was important for TOAST events to manage all logistics seamlessly as the store is located in a prime area in Bangalore that has a lot of moving traffic, and given the legends that were attending the event, security and visibility was of prime importance.

The store was unveiled with a lot of pomp and fanfare with all three cricketers speaking about their personal style on and off the cricket field. A panel discussion was curated to highlight how just like Florsheim, they too believed in delivering utmost quality in all their pursuits.

The Florsheim Bangalore flagship store launched in April - TOAST events was given the mandate to manage the event.

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