Shree Cement Plant with Story Republic Conducts Shobha Yatra 2019

Marketing | May 6, 2019 | Photo Feature

Shobha Yatra'19 of Shree Cement, SHIVA themed 9 Floats were designed and directed by Story Republic at Beawar Rajasthan on  Feb 16th, 2019. Designers and Engineers brainstormed, conceptualised, designed and experimented every single day to create 9 Masterpieces within a month. For this spectacular event there were 9 Floats (Jhankies) handcrafted based on Shiva Avtars - Shiv Parivar, Natraj, Ardhnarishwar, Neelkanth, Shiv Tandav, Bhairava, Sharabha, Ravana Stuti, and Jyotirlinga. Special effects and mechanisms were applied for action and drama! Shree Cement's Grand Annual Event for employee engagement was witnessed by thousands of locals from nearby towns.

This event is attended by dignitaries every year and is always the talk-of-the-town in entire Rajasthan and North India. Story Republic blended art and technology and hence there was a lot of research and experimentation that happened with designing these 9 Shiva Floats based on his 9 Avtars. They used hydraulics and pulley mechanisms along with fire and ice effects. 

"We love to blend art and technology to create sensorial stories that speak tales of our tradition in the modern times." Rahul Patil and Shruti Maheshwari, Founders of Story Republic.

Shree Cement's Grand Annual Event for employee engagement, witnessed by thousands of locals from nearby towns was conducted by Story Republic.

Photo Gallery

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