Toast Events Launched ZOYA’s Exclusive Diamond Boutique in Delhi Amidst Glamour and Fanfare

Marketing | April 19, 2019 | News

Toast Events

The flagship store launch of Zoya in Delhi witnessed a glittering celebration, graced by connoisseurs of design from Delhi's high society. Designed as a minimalist gallery of fine art, where each piece resonated with reflections of Zoya's inspirations from its journey around the world, the boutique is home to Zoya's rare masterpieces. TOAST Events was mandated to launch the store and curate a complete luxury experience for the brand’s special guests. 


 
The core of the brand brief was to create an experience which involves fine design, attention to detail and approach to newer event concepts keeping in line with their unwavering focus on impeccable craftsmanship.


 
Vipul Baradia, Client Servicing, Toast Events said, “It was an absolute honour to launch the brand’s flagship property in Delhi, with a concept that integrated all the 3 levels of the store into a unique fashion showcase that brought together all the key collections of Zoya. The key to the success of the event was the way we brought to focus the different destinations from which the jewellery was inspired.”


 
A splendid, two-part, fashion showcase by Zoya in collaboration with ace couturier Monisha Jaising showcased her elegant designs and a spectacular array of Zoya's collections. The fashion experience was divided in 2 parts, the first part showcased Hollywood inspired collection '6299 Hollywood Blvd’ that draws design direction from the panache of three iconic Hollywood eras. The second part witnessed dramatic flair for the presentation of 'Musee Du Luxe', modern style palette with vintage charisma while summery whites paired with ‘Pezzo D'Arte’ and the pleasing pastels highlighted the mood for 'Whispers from the Valley', a collection that captures the poetic beauty of Kashmiri seasons and picturesque icons of the land which was versed with a poem originally written by ZOYA. The food and décor for the event was paired keeping in mind the 4 distinct collections and vibe. Each collection segment was crafted and curated especially within the limited space.

Karan Kapoor, Operations Head, Toast Events said, “It was important that all the elements planned for the event would match the elegant and luxurious, yet minimalistic décor of the store. Given the space restrictions, we designed special lighting elements for the fashion showcase – highlight the products in the most stylish fashion.”

The evening gave guests a chance to navigate the boutique while enjoying the performance and fashion showcase on all the levels.

Zoya Launched its flagship store in Delhi which was executed by Toast Events.

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