Universal India Events Executed Fest-O-Berry a Fruitful Celebration Organised by Xplorebee

Marketing | April 22, 2019 | News in Brief

High Street Phoenix Xplorebee

Universal India Events handled an event for Xplorebee, the company behind Things2DoInMumbai organised Fest-O-Berry, a two-day extravaganza to celebrate the closing of Strawberry Season. The event was held at Universal Square, High Street Phoenix witnessed a two-day fruitful festival for all the strawberry lovers 'Fest-O-Berry' which started on March 30 and went on till the next day. The event was created by Things2DoInMumbai, an Xplorebee property, to celebrate the love for strawberries by showcasing scrumptious dishes having a dash of strawberries in it. The curation of the event was co-managed by Things2DoInMumbai and Universal India Events and was sponsored by Avakali Farm Fresh.

The colour used for the Decor was White and Red since it presented a Strawberry festival. The team suggested having an amphitheater type seating and its roof draped with a red and white cloth to give an alluring look to the event and shade to the audience. It enhanced the overall look of an event and provided comfortable seating, which enabled everyone to view the activities without any hindrance.

The event witnessed over ten thousand footfalls over the 2 days. With a digital reach of over 4 Million, Fest-O-Berry generated over 8.5 Million digital impressions.

Yash Rathi co-founder, Xplorebee said, "It was exciting to see such a huge response on digital platforms as well as the 10,000+ footfalls we saw at the event. It was challenging for us to get fresh strawberries since it was the end of the season, however, it did not stop us from making this event a huge success. The production was managed very well by the Universal India Events even in short time span. We are eager to create similar properties and are soon coming up with yet another exciting fest in Mumbai. We look forward to working with the team again”

Dheeraj Aroraa, Director of Universal India Events said, "It was one of a niche event catering only to strawberry lovers. And also gave a platform to various brands related to strawberries. With our experience of handling such events, it helped Xplorebee to focus on their marketing and event content, while we at the backend handle every integrities of event. As it was their first event with more than 10,000 footfall, we are confident that the number will definitely increase next year.”

Fest-O-Berry a two-day strawberry festival was managed by Universal India Events from March 30 till 31 at Universal Square, High Street Phoenix, Lower Parel.

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