Colorbar Welcomed Jacqueline Fernandez as its Global Face at a Stylish Affair Managed by 70 EMG

Marketing | April 10, 2019 | News

70 EMG

Colorbar announced Bollywood actor and beauty icon Jacqueline Fernandez as their global brand ambassador on March 28, 2019. The event was executed by Seventy Event Media Group [70 EMG], and was attended by leading media houses and influencers from the fashion industry. To mark the start of this collaboration, Colorbar did a shoot in Paris with the Bollywood diva wearing the latest 'Glitter Me All' collection which was launched at this dazzling affair.

Samir Modi (Founder and CEO, Colorbar) said, “When Jacqueline smiles, the world smiles with her. She exudes charm, not just with her captivating beauty, but by her way of being. She is self-assured, graceful and a super confident woman. At Colorbar we are delighted to start this beautiful journey with her”.

Jacqueline Fernandez expressed her happiness saying, “When I met Samir, I felt he shared the same passion of makeup and beauty like me. I’m glad to share my association with Colorbar – here’s hoping for a colorful journey ahead! Shooting in Paris – one of my favorite cities in the world – for Colorbar was a memorable experience. It is dear to my heart to know the premium and cruelty-free formulations of Colorbar are manufactured at prestigious facilities across the world – from Greece to Italy, France and Germany. The new collection, “Glitter Me All” is one of my absolute favorites. It’s joyful, bold in expression and has a wide range of delightful glamorous products that are a must have for any woman’s beauty kit. There are no parabens, lanolins or mineral oils in this collection, only undying sparkle, and shine!” 

Colorbar is well recognized for its USP of being a market disrupting innovator. The brand wants the world to understand that makeup is about self-discovery; and about embracing what makes you truly happy. To celebrate this everyday exuberance, Colorbar announced the launch of ‘Glitter Me All,’ a collection that makes it easier for Colorbar’s customers to take home a slice of runway glamour. Bringing alive sparkles, sequins, and sassy shine, there are edgy textures and shades of lipsticks, lip gloss, eye shadow, powder, highlighter and blush, conceptualized by Colorbar’s professional makeup artists. A special highlight of this collection is that it has no parabens, lanolins or mineral oils. 

70 EMG managed the launch of Jacqueline Fernandez as Colorbar's Global Face.

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