Zomato Brings India's Most Unforgettable Food Carnival 'Zomaland' for Food Enthusiast in the Country
by EVENTFAQS Bureau Entertainment | April 10, 2019 | News
Zomato started its journey as a restaurant discovery platform, bringing an information revolution for hungry consumers. This then shifted to table reservations and food delivery – bringing you even closer to the gastronomic delights of your city. The question was – what next? What would be Zomato’s next step in India’s food revolution?
It was time for this decade-long romance with food to now progress to the next level - to make Zomato something that you can touch and feel. In other words, they decided to bring their offerings to the offline world. To do so, they created an entirely new division – Zomato Live – which brought together some of the best minds in the events industry, led by Chaitanya Mathur (Co-Founder, The Grub Fest), who for over a decade has executed some of the country’s biggest food festivals and concerts. Using this in-house expertise, they began to plan India’s most unforgettable food carnival - Zomaland!
Meet the Zomaland team - Left to Right ( Bottom): Sanjana Ahuja, Chaitanya Mathur, Ashish Chauhan.
Left to Right (Top): Nishant Taneja, Arjun Kapoor, Sukriti Chopra, Shantanu Verma, Kunal Kamra, Utsav Mody, Aayush Bansal, Kartik Khanna, Prem Solanki.
It was big, it was groundbreaking, and more than anything else, it was GRAND.
Over eight days across three cities (Delhi, Pune, and Bengaluru), Zomaland brought the joy of the city’s food to its denizens. Like on the Zomato app itself, they created cuisine-based food zones for everyone to enjoy their favourites, as well as try something new. This was a physical manifestation of their popular curated collections, which ensured maximum quality and choice with minimum fuss. Over 200 restaurants participated with more than 3000 dishes and drinks on offer. With a combined footfall of over 1 lakh people across all three cities close to 2 lakh meals and beverages were consumed.
To make this carnival a visual spectacle, they had photo-worthy food-inspired installations across the venue. There were games for all ages to truly bring a carnival-esque feel to the entire event. And to top it all, there were artists both local and international – who came together and entertained the carnival-goers throughout! Comic geniuses like Varun Thakur and Rohan Joshi had the audience in splits, homegrown sensations Ritviz, Divine and Nucleya brought the house down, while Lucky Ali made the crowd swoon with his timeless ballads, and international superstars Jay Sean and Outlandish ensured that everyone was hungry for more!
All-in-all, the Grandest Carnival certainly lived up to its name!
In addition to this, their experience partner Ballantine’s India added to the atmosphere of excitement with some incredible tipples and concoctions. Convenience in purchasing consumer’s favoured eatables was made possible by their payments partner PayTM. Zomaland also saw tremendous participation from the restaurant community. It served as a great platform for them to showcase their culinary prowess and reach a larger audience base.
Celebrating the success of the first season, Gaurav Gupta, Co-Founder and COO, Zomato, said, “Over one lakh foodies attended the event in the three cities, making it a huge success for its real heroes - users, restaurants, entertainers and the team who executed it. Zomaland helped us build a more tangible connection with our users and restaurant partners and gain access to more user-centric data, as we continue in our journey to improve accessibility, assortment, and quality of food.”
“Months of hard work, dedication and brainstorming went into making Zomaland a heady mix of eateries, fun activities, and performances for one and all. Ours was an attempt to push the traditional boundaries of food festivals – we envisioned a ‘feast’ival that would celebrate creativity & diversity in the food industry. Ultimately, the results were incredible, and we received excellent feedback from attendees, performers, and restaurant partners,” added Chaitanya Mathur, Global Head, Zomato Live.
The first season may be over, but stay tuned for more exciting events from Zomato, as Zomaland will be back later this year.
After successfully executing food festivals and concerts over all India, Zomato comes up with it's in-house IP Zomaland.