Maroon 5 Will Be The First To Perform at The Coca Cola Arena Dubai - Produced by DONE Events

by  EVENTFAQS Bureau Industry Watch | April 9, 2019 | News

Meraas Maroon 5

The Coca-Cola Arena, Dubai's first and largest fully air-conditioned, multipurpose indoor arena and the only Arena to operate year-round in the Middle East region is all set to host its first ever concert. American pop-rock group Maroon 5 will return to Dubai on Friday, June 14, 2019. This concert will be a part of the group's sixth album, Red Pill Blues World Tour and is produced by Done Events. Apart from Dubai, the band will perform in Denmark, Germany, Czech Republic, Poland, Netherlands, France, and Netherlands Antilles starting from June 1, 2019.

With a capacity of 17,000, The Coca-Cola Arena (initially known as Dubai Arena) is now owned by Meraas who have signed a 10-year agreement with The Coca-Cola Company for the exclusive naming rights. The venue has the capacity and capability to host major international touring artists, a full range of sporting events, family entertainment, comedy shows, exhibitions, and gala dinners because of its highly adaptable design which includes a rolling modular stage, automated drapes and a retractable seating system that creates more intimate spaces for smaller-scale events.

The Coca-Cola Arena is equipped with a state-of-the-art sound system and almost 400 square meters of modular and ribbon LED screens. The roof structure can support 190 metric tonnes of production equipment,  meaning the biggest and best shows in the world can be easily accommodated. The entire façade of the Coca-Cola Arena is equipped with an LED strip light system that illuminates the surrounding City Walk neighbourhood at night and changes colour depending on the action inside. The Arena also includes 42 corporate suites which raise the bar for corporate entertaining in the region.

Situated within the urban lifestyle destination of City Walk, the Coca-Cola Arena is operated by AEG Ogden, part of the Anschutz Entertainment Group (AEG), one of the world’s largest entertainment groups. Managing more than 120 of the world’s premier venues and playing host to the world’s greatest performers, AEG’s absolute priority is to exceed the fans’ expectations.

AEG Ogden’s vision for the Coca-Cola Arena is to provide a state-of-the-art multipurpose indoor Arena with impeccable management to establish it as the region’s premier entertainment and sports venue for UAE-residents and tourists. To achieve this and to drive inbound tourism, the focus must be on securing premier events, delivering world-class branding and marketing, the very best practices, customer service, and operating efficiencies.

What makes the Coca-Cola Arena stand out is its size, capacity, its accessibility and the ability to be transformed from an intimate to large scale Arena depending on the scale of the event.