Raymond's ''Kaun Banega Master Stylist'' Season 2 End to End Execution Managed by Dome Entertainment

Marketing | March 19, 2019 | News

Raymond Dome Entertainment

Raymond, a brand synonymous with men’s fashion, celebrated World Tailor’s Day on February 28, 2019, by recognizing tailoring talent in India. In a two-day event held in Mumbai, the tailor masters were felicitated for their exquisite craft and encouraged to upgrade their skills to be in tune with rapidly changing fashion technology. 

The event was graced by people from the industry, academia, and government and it was heartening to see the presence of many young women who were keen on becoming Master Stylists. The contest held over a period of 8 months had the tailoring community excitedly working on the development of individual designs post announcement of the contest in July 2018. The regional round comprises of tailor masters and students presenting their designs to distinguished jury members who are reputed designers themselves or representing premier design institutes of the country.

This year, they had over 1200 entries participating in the regional rounds in the country. The regional rounds were conducted across 8 cities during the month of December 2018. Of these, a total of 90 Tailor Masters and 30 Students are shortlisted to participate in the grand finale. In addition, the top 2 winners from amongst the Tailor Masters got an opportunity to represent India at the World Federation of Master Tailors Conference to be held at Verona in Italy. 

DOME Entertainment's scope of work included conceptualizing and executing the entire event inclusive of the Event Setup, Set Production, Engagement Concepts and Zones for Mannequin Contest, Mannequin Gold Finger Contest, Mood Board and Fashion Illustration Contest. Also executing the launch of tailoring application MAPP & Book Launch of Shakti, show flow organization, backstage co-ordination and a seamless show run of the finale event on the ground.

The highlight of the evening was the Fashion Show displaying the creations of the tailor masters who participated in the Kaun Banega Master Stylist (KBMS) competitions. The projection mapping for the backdrop was a unique show in itself and blended well with the ensembles on the ramp, rendering a truly magical ambiance for the evening.

Abhilash Shukla, General Manager - Corporate Division said, “The biggest challenge for us was to conceptualize and execute an event which matched the magnitude of the occasion and the ambition of the brand given space and tight time-frame. We quintessentially curated the whole event experience with an eye-gazing LED Stage and Fashion Show Setup, customized breath-taking visuals and beautifully crafted zones for designers and master stylist right from designing the interiors of the hall and venue management, venue coordination, audio-visual support, hospitality, entertainment to managing backstage and models. The team made sure everything moves seamlessly and in the right spirit. It was a great experience working with the Raymond team and the event was appreciated by everyone. All ideas and elements came together superbly.”

Shubham Choubey, Client Servicing Manager - Corporate Division said, “We feel privileged to have been given the opportunity to manage KBMS Season - 2 for a high-value brand like Raymond. We’re glad that we were able to honor the trust placed by Raymond. We have managed to raise the bar every time and exceed their expectations. Hopefully, we will take it to another level in the next opportunity.”  

 

Raymond celebrates World Tailor's Day on February 28, 2019, with a 2-day event managed by Dome Entertainment.

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