Vibgyor Organizes AkzoNobel Colour of the Year 2019 Launch Event

by  EVENTFAQS Bureau Marketing | March 11, 2019 | News

AkzoNobel Vibgyor Brand Services

AkzoNobel, the leading global paints and coatings company and makers of Dulux Paints in India, unveiled Spiced Honey as the Colour of the Year 2019 on February 28 at St. Regis, Mumbai. Farhan Akhtar, brand ambassador of Dulux in India unveiled ‘Spiced Honey’. Under the umbrella of Colour of the Year, Spiced Honey inspires four harmonious colour palettes themed warm neutrals, soft pastels, intense pigments, and bold bright palette. Each theme is inspired by the varied tones and remarkable properties of honey – natural, timeless and enduring, protective, rejuvenating, and healing – palettes are also forecasted to be seen on the rise of fashion, architecture, and design. 

Vibgyor perfectly captured this year’s theme, “Let the light in”, and curated an event that resonated with the warm amber tone that is versatile, contemporary, and complements a wide variety of life and interior styles. We installed an engaging Big picture wall at the entrance, where the media were given magnetic hexagons while registering which they were to stick on this wall. The final output of this was the revelation of the colour  “Spiced Honey’’.

The event began with brand presentations by the leadership team, followed by the colour reveal. An entertaining interactive LED dance performance unveiled Farhan Akhtar, who revealed the Spiced Honey as the Colour of the Year. A press conference was later organized for media interaction and bytes. The highlight of the event was the media engagement zone where the special attraction was the slingshot activity, where the guests were asked questions based on the colour themes and the mood each colour depicts. Every person who answered correctly got gratified. 

Ankur Kalra, CEO  - Vibgyor comments, "Vibgyor won the mandate of the COTY 2019 event again this year post a multi-agency pitch basis our creative presentation. It was great to see our concept come alive in the form of a larger than life interactive dance sequence revealing the ‘color of the year 2019’ Spiced Honey. The event consisted of a lot of thematic elements such as a slingshot activity, magnetic wall, heritage walk through, multimedia presentation etc. We unveiled Farhan Akhtar to the audience using a powerful interactive sequence and the event was appreciated by the top national and global leaders of the company."