Dabur Red Paste spreads Dental Hygiene at Kumbh Mela 2019

Industry Watch | March 5, 2019 | Press Release

Dabur Red Paste, the flagship Oral care brand from the House of Dabur, is spreading the message of Oral Hygiene amongst pilgrims visiting Kumbh Mela 2019 with its Dabur Red Dant Snan activity. Under this initiative, Dabur has set up dental stations across all akharas at the mela grounds with Dabur Red paste toothpaste dispensers and spreading the message: “Kumbh Snan se pehle, Dabur Red Dant Snan”.

The first-of-its-kind toothpaste dispenser works on the lines of liquid soap dispensers found in most hotels across the country. These toothpaste dispensers squeeze out the adequate amount of Dabur Red Paste on the toothbrush. In addition, these dental stations are also being used to spread the message of oral hygiene among the devotees as they carry the message: “Kumbh Snan Se Pehle, Dabur Dant Snan” written on them.

Dabur India Ltd Head-Marketing Activations Mr Sunil Sharma said: “Kumbh is often the window to the world for large part of the rural population where they experience new things. Dabur Red Paste’s rich Ayurvedic legacy and Kumbh as a platform was a perfect sangam for us to roll out this consumer activation. It is a property that drives synergy and high brand saliency, taking the consumer’s brand experience a notch higher.”

“Through this initiative, Dabur is also educating people arriving at Kumbh 2019 about Oral Care and its impact on overall well-being. With this initiative, Dabur has taken the onus of promoting Oral hygiene,” Mr Sharma said.

Mr.Sanjay Kaul, Founder & CEO, Impact Communications said, “Dabur Red Paste’s rich legacy in Ayurveda and Kumbh as a platform was a perfect sangam for us to activate the consumers. It is a property that drives synergy and high brand saliency taking the consumer’s brand experience a notch higher.” 

Dabur Red Paste, the flagship Oral care brand from the House of Dabur, is spreading the message of Oral Hygiene amongst pilgrims visiting Kumbh Mela 2019 with its Dabur Red Dant Snan activity.

Subscribe to Newsletter

   

0

Twitter Feed

Facebook Connect

Recent Headlines

Entertainers Connect

View All

Experiential Venues

View All