70 EMG Plans L’Oréal Professionnel Indian Hairdressing Awards Grand Final in Dubai

Entertainment | February 15, 2019 | News

L'Oreal 70 EMG

L’Oréal Professionnel, the no. 1 professional hair brand in the world has created an exclusive platform in India to recognize hairstylists for their art and creative talent at a national level – the Indian Hairdressing Awards (IHA). The competition has been designed to handpick the best of hairdressing talent across 4 categories. This year, the competition included 4 regional rounds – all of which were produced by Seventy Event Media Group (70 EMG) – and a national final which took place during February 4-6 at the luxurious J W Marriott Marquis hotel in Dubai.

In late 2018, for the 3rd edition of the Indian Hairdressing Awards (IHA), L’Oréal Professionnel invited hairstylists from across the country to showcase their hair artistry in a creative category of their choice: Colour Trophy, Cut and Style, Young Colourist, and Men’s Image. For the first time ever, the entry submission to the competition was completely digitized. Aspiring hairdressers submitted their creative hair looks on a specially created digital platform. The regional finals for North, East, West, and South took place in Delhi, Kolkata, Mumbai and Chennai, respectively; all of which were produced by Seventy Event Media Group (70 EMG). Continuing the tradition, 70 EMG was once again mandated to design and produce the Grand Finale of L’Oréal Indian Hairdressing Awards 2018-19. 70 EMG has been part of IHA since its first edition and each year, the scale and popularity of this unique event has only been skyrocketing. This edition of the IHA raised the bar of luxury and grandeur even further by hosting the Grand Finale at one of the most luxurious destinations in the world – Dubai. 

The Grand Finale of the 3rd edition of the L’Oréal Professionnel Indian Hairdressing Awards 2018-19 kickstarted with a look at the future. L’Oréal Professionnel ID Artists – Sareena Acharya, Vivek Shyam Bhatia, Karan Deol, Vaishakhi Haria, Sumit Malkotia, Mallika Pirani and Preeti Singh – brought to life the future with their presentation. 

The L’Oréal Professionnel Dream Team, represented by some of the best hair artists in the industry today such as Dhruv Abichandani, Akshata Honawar, Loic Chapoix, Raman Bharadwaj, Gavin Hoare, and Walter Dorairaj, showcased breathtaking hair artistry on stage at the Art Infinite Show. Another captivating showcase of hair wizardry was presented by Adam Reed and Ellenora Dean for their ‘Percy & Reed’ styling collaboration. 

The 43 finalists from regional rounds competed at the IHA 2018-19 Grand Finale showcasing their hair looks before the eminent jury comprising of some of the biggest names in fashion and lifestyle such as Adam Reed, Mehera Kolah, Gavin Miguel, Nonita Kalra, Jatin Kampani and Gavin Hoare. The Grand Finale saw the finalists demonstrating excellent hairstyling skills and creativity while competing for the Colour Trophy, the Cut and Style Trophy, the Men’s Image Award, the Young Colourist Award, and the Consumer Choice Award.

The runaway success of the 3rd edition of L’Oréal Professionnel Indian Hairdressing Awards (IHA) once again reinforces the fact that Indian companies such as Seventy Event Media Group are taking the lead in terms of IP creation and brand building, and India Inc is the ultimate beneficiary. 

Subhashini Balasubramanian, Director - Projects, Seventy Event Media Group said, “The third edition was all about L’Oréal Professional Indian Hairdressing Awards going digital. From the process of online entries in the regional rounds to the photo selection using digital wall at the final show in Dubai; the event pushed us towards using digital mediums and latest event technology vis-a-vis traditional mediums such as prints. IHA 2018-19 was truly a One Step Ahead!”

L’Oréal Professionnel India Hairdressing Awards grand final executed by 70 EMG from February 4 to 6, 2019 at J W Marriott Marquis Hotel Dubai.

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