Living Foodz, India’s Leading Lifestyle Channel Collaborates with the 12th Edition of SULAFEST, 2019
by Madiha Khan Entertainment | February 14, 2019 | News
Living Foodz (LF) is India’s leading lifestyle channel that is known for the culturally rich food and travel shows. Each show on the channel offers viewers an entire experience which was extended to India’s leading gourmet world music festival – SulaFest, 2019. LF collaborated with the 12th edition of SulaFest and showcased innovative displays representing the channel keeping in tune with the feel of the festival.
One of the highlights of LF’s display was ‘LivFinity’ the 30 feet long tunnel made of LED’s that has never been done at SulaFest before and showcased the aspects of living life to the fullest. The tunnel showcased lights and videos depicting everything that LF stands for. The décor was made keeping in mind the vibe of the fest-goers. From ‘Love Food’, having a ‘Luxury Fetish’, to ‘Live Free’ moments, with the idea of ‘Leisure Fever’, the videos showcased it all. The experience was located at the entrance and gives fest-goers the perfect idea of everything they should look forward to inside.
The campaign was a combination of branding options along with audience engagement activities. The audience engagement activities included a digital wall and an anti-gravity photo booth offering ‘Limitless Fun’, a Twitter wall that millennials could use as ‘Loyal Fans’ to live-Tweet and catch their tweets on the large screen and lots more. The play on the L and F words brought forward the ‘Lifestyle Forward’ approach of the brand.
Amit Nair, Business Head, LF says, “I am very happy collaborating with SulaFest, 2019 since it marries two lifestyle brands in the best possible way. I look forward to associating with them for the coming years as well.”
The event was set in the rolling hill of Nashik – Sula Vineyards on February 2nd & 3rd 2019