Jagran Solutions Introduces TOTAL Rubia Fleet HD Experience to Educate Mechanics and Retailers

Marketing | February 7, 2019 | Press Release

Jagran Solutions

TOTAL flagged off the campaign called TOTAL Rubia Sambandh with Jagran Solutions on Feburary 1, 2019, to penetrate market and educate target audience about the product. Jagran Solutions intended to reach out to mechanics and retailers and increase the saliency of the brand among them through this campaign. This campaign will reach out to retailers, mechanics and fleet owners via VR demonstration of the product across 20 cities targeting 3200 plus Garages, 1900 plus retailers and 1900 plus fleet owners. The global lubricant brand TOTAL took the initiative to promote the importance of right usage of lubricant into Heavy Commercial Vehicles segment.

TOTAL Lubricants, a TOTAL Group subsidiary, produces and markets lubricating oils and products for other applications (grease, fluid, coolants, etc.) under the TOTAL brand. It does so in 150 countries and for an array of sectors like cars motorcycles, truck and bus, agriculture, coastal and inland navigation, earthmoving, aviation and industrial specialities. 

TOTAL Rubia Fleet HD is the heavy duty lubricant suitable for variety heavy-duty vehicles its XTRA BOOSTER FORMULA is an advance technology Diesel engine oil developed for new generation vehicles. This new formula is now with Improved oxidation resistance which helps in fighting oil thickening, sludge formation, and corrosion attack. It enables continuous protection to the engine at the higher operating temperature for a longer time period without breaking down.

Majority of consumers (Truck owners/Truck drivers) are not aware of which engine oil should they use; hence the garage mechanics and retailers are major influencers in the buying decision of the engine oil brand. 

Speaking about the initiative, Samrendar Singh, Associate Vice President, Jagran Solutions says in a company statement, "After the successful launch of TOTAL Hi-Perf for MCO category in 2017, Jagran Solutions managed to reach out to 29000 garages and 5600 retailers across 36 cities in India. After catering Lubricant industry for more than 13 years we are ecstatic about the solutions that we provide to our lubricant clients as we understand the market and TG’s psychology well. TOTAL believes in technology and the latest technology never fails to attract the crowd. Taking technology to their door-step in TOTAL Rubia Sambandh Campaign and engaging them with quick, portable yet lavish engagement activities was the best way to interact with Consumers and Influencers.

In a conversation about this campaign, Pawan Bansal, COO at Jagran Solutions said “It is not an overstatement to say that we were thrilled to win the mandates to manage TOTAL Rubia Sambandh Campaign! Reaching out and Incentivising the influencers of lubricant industry and communicating brand advantages in an innovative way resulted in successful demand generation.  It is proud moment for team Jagran Solutions to cater to TOTAL once again after last year’s successful TOTAL Hi-Perf MCO Campaign. "

TOTAL Rubia Sambandh Campaign a Jagran Solutions initiative to educate mechanics and retailers about the product range and benefits of lubricant for heavy commercial vehicles.

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