TOAST Events to Represent Niche and Creative Experts
by EVENTFAQS Bureau Entertainment | January 24, 2019 | News
In a move to become a stronger 360֯ marketing solutions partner for brands in India, TOAST Events will now represent niche creators and artists. This unique vertical within the company, will manage selective artists that have not been heavily exposed to the industry, but are extremely talented in their respective fields. TOAST has already signed Leeza Mangaldas and Akshay Tyagi as its first set of creators and will now manage all their deals across brand events, LIVE appearances, influencer deals, touring, digital content creation, partnerships, endorsements etc.
Speaking on this move, Harshad Chavan, Managing Director, TOAST Events said, “The move has been a strategic decision as well as a personal one. The events industry is currently working with a lot of overexposed artists and I want to give back to the community by finding for them real gems of hidden talent. Leeza and Akshay, both, are extremely talented, and have tremendous potential that is currently untapped. By representing creators like them and many more that we will be announcing soon, it’s a TOAST endeavour to discover new names and give them the best opportunities possible within the community.”
Speaking on collaborating with TOAST, Leeza said, “I’m excited to be working with the team that has an extremely creative edge in everything that they do. They’re passionate about carving a new story for niche creators like myself and I look forward to working with them on ideas, campaigns and brands that will give me the opportunity truly change the game in the business.”
Akshay Tyagi, on his partnership with TOAST said, “Harshad and his team have a strong sensibility of tapping into the creative side of brands and doing out-of-the-box campaigns and I’m absolutely thrilled to be associated with them. The unison of thought and approach to creative work is something that we have definitely connected on and I could not think of a more exciting partnership as we embark upon 2019.”
Leeza Mangaldas is a TV presenter, writer, and live events moderator. She dabbles in luxury, sports, current affairs, travel, entertainment, automobiles, fashion and food. Leeza has moderated corporate events, panel discussions, product launches, and award shows for many of the biggest global brands and organizations, including SBI, TCS, Facebook, Lamborghini, Audi, Filmfare, Lakmé, ITC, Oberoi, BSE, NSE, the Ministry of Finance, and UN Women. She’s also an active YouTuber and a digital influencer for brands like Clinique.
Akshay Tyagi is a Mumbai based fashion innovator and varies as a fashion stylist, Bollywood costume designer, and a conceptual fashion designer. He started off in Mumbai working closely with Anaita Shroff Adajania and is part of her Style Cell team. He also works with some of the biggest names in the industry like Varun Dhawan, Kartik Aryan, Sidharth Malhotra, Hrithik Roshan, Aditya Roy Kapoor among many others. He’s also a regular at fashion week having styled shows for Siddhartha Tytler at Amazon India Fashion Week and has done umpteen brand campaigns with names like Fossil, Dior, Rado, Pepe Jeans, ThumsUp, Metro shoes etc.
Emcee and YouTuber Leeza Mangaldas and Stylist Akshay Tyagi to be the first set of creators to come on board with TOAST Events.