Honor 10 Lite India Launch Executed by Vibgyor

Marketing | January 21, 2019 | News

Honor Vibgyor Brand Services

Honor launched the latest offering ‘Honor 10 Lite’ in India at The Lalit New Delhi, in the presence of press, social media bloggers and its fan community on January 15, 2019. The event was also live-streamed at various social media platforms for fans to watch pan India. Honor 10 Lite has a 24-megapixel selfie camera that supports artificial intelligence (AI) scene detection technology. There is also a "dewdrop" display notch for the selfie camera.

Honor gave the execution mandate to Vibgyor yet again to conceptualize the entire launch. Right from the Hotel booking, Media Travel, Invites, Event set-up, Demo Zone, Webcasting and Giveaways, all aspects of the event were managed by Vibgyor.

The event kicked off with a product presentation by Allen Wang, Director Product Centre, Honor India. The smartphone was then unveiled via a stunning demo zone “AI Selfie Studio” that displayed each unique selfie feature of the phone through interactive walls and zones that had real-time scenarios for the AI camera to detect.

The “AI Selfie Studio” had two demo tables with 8 phones each for the guests to have a hands-on experience of the Honor 10 Lite. A Room zone was created to showcase the room environment detecting feature of the camera. Also a unique Flower wall with real flowers was installed to showcase the ability of the AI camera to detect real flowers. Another highlight of the demo zone was the Plant wall, which had real plants to display the Plant detection feature of Honor 10 Lite. Bloggers and Fans flocked in groups to get pictures clicked with the Flower and Plant walls. The launch was a major success, with #honor10lite trending on all social media platforms. 

Dhruv Kalra, COO Vibgyor commented “Vibgyor is proud to be associated with Honor for nearly 4 years now, creating new and relevant experiences for each project.  ‘Honor 10 Lite’ was a special launch as AI selfie feature had to be highlighted which required a lot of attention to detail. Out team managed to curate an exciting Demo Zone which we called ‘AI Selfie Studio’ that engaged both the media and fans. We are proud to have delivered another successful experience.”

Honor launched 'Honor 10 Lite' in India on January 15, 2019, at The Lalit New Delhi managed by Vibgyor.

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