Another Year Another Achievement! Sunburn Pune 2019 Makes the Year End More Special
by EVENTFAQS Bureau Entertainment | January 16, 2019 | News
Sunburn Percept Live
Sunburn, Asia’s biggest dance music festival a Percept Live IP, concluded its 12th edition on December 31, 2018, with performances by some of the most iconic names in the music industry including some very special NYE performances by the biggest names in the Dance Music domain.
In its 12 years since inception, and its 3rd consecutive year at Pune, Sunburn Festival was held from December 29 to 30, at the Oxford Valley by Shapoorji Pallonji. With over 200,000 fans attending from all parts of the globe and from across India, the festival was a roaring success.
The exclusive official ticketing partner for Sunburn in India BookMyShow.com reported fans from more than 80 cities in the country and our official ticketing partners such as Viagogo, Fest Ticket, Fest Ground and RedTix reported fans from over 25+ countries attended the festival with a large majority coming in from the South East Asia Middle East and Europe.
With a theme of “Welcome to Paradise”, the festival hosted one of India’s biggest campsites that gave every camper a comprehensive festival vibe. The artist village reverberated with all sorts of bass-lines was buoyed by the incessant energy of a crowd that offered an outpouring of love, excitement, and positivity. The animated flea markets, multiple adventure zones, and lip-smacking gastronomical delights added to the festivity. From appreciating a birds eye’s view of the festival atop the Ferris Wheel and Hot Air Balloon Rides to regaling in chilly cascades in the Aqua Roller, to pedaling through the festival on the ostentatious Twin Cycle, there was something in store for all festival goers. Adrenaline junkies rejoiced with sundry selections from football-dart games themed “Kick” on 23 feet heightened Velcro wall, to a clandestine castle of 300 meters with 50 odd obstacles to overcome at “Monster”, to a heady mix of art and games at The Alcohowl Arcade.
The festival featured 4 stages including the main stage, Cubezoid 4.0 which spanned 300 x 100 feet (as tall as a 10 storey building and as wide as the Statue of Liberty horizontally) and had over 7000 sq. ft. of LED. The other stages included the brilliantly LED packed “Zee 5 Stage”, the flea market inspired “Kingfisher Good Times Stage” and the “Little Hearts Stage” by Britannia with immersive visuals surmounting a phenomenal 10,000 sq. ft. of LED special effects. The diversity of the stages and their themes left attendees completely overawed and gave them distinctive experiences within a singular festival venue.
Sunburn also worked on the entire infrastructure development spanning a massive 120 acres of land which included road leveling, parking zones, campsites and venue infrastructure with an aim to offer fans an incredible and experience right from their entry to their exit points. There were 2 Box Offices created viz. the Pre Box-office and the actual box office which enabled speedy entry, swift and holistic security checks and overall convenience for the thousands of fans pouring into the venue. Sunburn employed massive manpower to convert the 3-acre land into an operative Parking Zone that not only incorporated over 5,000 vehicles but also had a special driveway created for rental car pick and drops. The 4.5 km spine road that led to the main festival area was also leveled and completely barricaded to ensure smooth transportation and road safety for all attendees.
From finding a perfect and picturesque venue to getting one of the best artist lineups, sound design and engineering, and jaw-dropping SFX, the Sunburn Pune festival was the biggest and grandest edition of Sunburn held ever. The main stage also featured 3D fireworks, a first for any music festival in the country. The festival was streamed live exclusively on the Zee 5 app to reach millions of fans across the country.
A total taskforce of over 16,000 personnel including 2,000 Security Guards, 1,000 Police Guards, 210 Medical Staff, 600 personnel for traffic management and over 12,000 people worked on the festival on tasks ranging from production to technical to management. Over 250 CCTV cameras gave a live feed to the Police Control Room thereby ensuring that Sunburn 12 was a safe and drug-free event, further re-endorsing Sunburn’s ‘Zero Tolerance Policy’ against banned substances.
The event was conducted within the directives as laid down by the Narcotics Control Bureau and CDSCO. Ample Security, Medical teams, Quick Response Teams, CCTV camera setups, Police and Fire hazard precautions helped ensure Sunburn 12 was a zero error and mishap-free event. As part of Sunburn’s “Leave No Trace” policy, and norms laid down by the Waste Pollution Board and Environment Conservation Board, all measures were taken to ensure sanitization of the venue and orderly disposal of waste during and post the event.
Sunburn Festival Pune saw a total of 75+ artists, 180 hours of explosive music, both onstage and at the pre and post parties at the After Dark, Miami at JW Marriott, Azzuro, among other venues across Pune.
Sunburn Pune saw a Sponsor integration of more than 18 leading brands with every brand incorporating a unique on-ground concept – Kingfisher Packaged Drinking Water, Skybags, Zee5, Britannia, FastTrack, Spicejet, Magic Moments Music Studio, Bourbon, Little Hearts, Captain Morgan Cola, Havmore, Tinder, JBL, Park Avenue, Airtel 4G, Shein, Go-Pro, Appy Fizz, RedBull and ITC. Airtel also set up a network tower, which offered 4G speed to festival attendees.
Kingfisher, being the Presenting Sponsor, did some engaging installations and a classy ‘Kingfisher World’ Lounge. They also had some interesting and engaging installations like the Kingfisher wings that were attached to the swing which acted as a photo Opp’ with the main Sunburn Stage in the background along with Game of Thrones photo Opp’ at the entrance of the Kingfisher stage. Zee5 had an exclusive platform where fans who couldn’t make it to the festival were able to catch Sunburn live across all 3 days on the Zee5 App. The Zee5 branded hot air balloon also added to the feel and vibe of the festival. FastTrack held multiple innovative and engaging activities of which the FastTrack slide was an all-time fan favourite. The FastTrack zone had a chillout setup for fans to relax and also offered a thrilling VR activity of virtual skydiving, where fans lined up to experience sky diving suspended in a capsule wearing VR headsets. They also had an engaging fun game of human Fussball which was a hit activity with fans. Two brands under the Britannia portfolio were key sponsors at Sunburn, namely Little Hearts and Bourbon. The Little Hearts book on 101 ways to break hearts was launched for the very first time at Sunburn Festival on the Little Hearts stage. Little Hearts had also placed some heart shaped charging stations across the venue which was a blessing for the fans. Bourbon had an activation zone where they held 1-minute games for fans like the Bourbon toss, flip the bottle challenge and an installed adventurous rock climbing activity zone. Skybags executed multiple fun activities spanning a mechanical bull, energy dance meter, and photo Opp’ areas. They also had a gigantic bag installation which acted as a meeting point for fans and an amazing photo opp'.
Sunburn brought in substantial returns to the local economy and created multiple business opportunities for Pune region through the entire period of the Festival. Consolidating its position as the leading lifestyle brand of the millennial generation, Sunburn Pune contributed massively in both direct revenue to the government as also generated phenomenal business for the region through Hotel accommodation, Transport, F&B and miscellaneous expenses incurred by international and domestic festival audiences. The hotel industry across Pune recorded a massive upswing in occupancy. The transport sector saw a considerable business boom with both private and public transport witnessing a huge surge in demand for their services during the period of Sunburn Pune. From F&B stalls en-route to the venue, to vendors selling party props and all types of wares for festival goers everywhere, every piece of land around the Sunburn Pune region boosted business and stimulated the overall economy.
Karan Singh, CEO Sunburn said, “Sunburn Festival 12 was truly historical in every aspect. The camping site was a huge hit with festival goers apart from the engaging and dynamic sponsor activations and experiences. The event witnessed a colossal turnout with some of the biggest headliners, top of the line security measures and world-class production and design. Sunburn Pune was streamed live and watched by more than millions from around the country. The event brought in considerable returns to the local economy and generated massive business for the region through the hotel, F&B, transport and miscellaneous expenses incurred by festival goers. Our aim has always been to benchmark India as the destination of choice for entertainment, lifestyle, and business on the global dance music tourism map, and Sunburn Pune once again achieved this goal by redefining and scaling up the music tourism experience in India. We are immensely grateful to our fans, artists, crew, partners, sponsors and all the concerned departments of the Government of Maharashtra for their incredible support in our collective endeavour to create history.”
Armin Van Burren, the artist stated, “Sunburn is one of the biggest and were the first ones to start the EDM festivals in India on this massive scale. They are also an established brand and I am happy to be performing at Sunburn and close to my fans. I can’t wait to be back at Sunburn again.
DIVINE, Gully Gang stated, “ Sunburn 2018 Pune, what a crazy vibe, amazing energy, I really enjoyed and will keep coming back and together with my fans we will Kill it again.
12th edition of Sunburn 2019 a Percept Live IP held in Pune saw some most iconic names from Music Industry in one place to witness the year end together.