Mary Kom & Geeta Phogat Launch TV Show on Wrestling, Kesari Nandan - Executed by Dome Entertainment

Marketing | January 7, 2019 | News

Dome Entertainment

Dome Entertainment curated the experiential launch by revamping the venue The Lalit Plaza into an Akhada. The show was attended by the entire cast of Kesari Nandan with Geeta Phogat, India's first Gold winner at the Commonwealth Games in Women's wrestling and Mary Kom, Gold Medalist at Women's World Boxing who came together for its promotion along with Media who was thrilled to attend an unconventional conference with interesting gimmicks.

Touchpoints were created right from the beginning the wrestling match tickets were given to the media on their entry. Where ‘Pehlwans’ greeted with a glass of Chaas and Lassi to welcome the guests at the registration area as a PR gimmick.  

A well-sequenced launch plan was premeditated where the Skit was directed and Logo along with Show promo was revealed to the audience followed by the cast. The show trailer was launched by Nina Elavia Jaipuria - Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment and Abhimanyu Singh, CEO, Contiloe Pictures who was thrilled with the entire experience. 

Kesari Nandan, a show based on the life and struggles of a woman wrestler has already aired on Colors January 1, 2019. Kesari Nandan is a story of a dogged little girl, Kesari and her custom-binding father, Hanumant Singh. The event ended with media interactions with Mary Kom, Geeta Phogat and the entire cast of Kesari Nandan namely Manav Gohil, Ankit Arora amongst others in various roles.


Talking about the show, Mary Kom said at its launch: "I really liked the concept of this show. I feel every girl should watch this show. We have seen many shows which revolve around family relationships and romance between couples, but it's the first time that I have come across a show like this. "I can relate with this show because initially, my father wasn't pleased with my decision to pursue a career in boxing."

Talking about Kesari Nandan, Geeta Phogat said: "I am feeling really happy that for the first time a unique show which revolves around sports will get telecast on television." 

Abhilash Shukla, General Manager - Corporate Division, Dome Entertainment mentioned, “When we had to launch this show we had to make sure that we get the right message across about the show and our challenge was to recreate the show experience for the attendees at the launch. From the start, we were clear that the event has to have that WOW effect, at every planning stage the team linked every idea to show and amplified it. It was an absolute pleasure for us to work on creating an experience for the Viacom18 team for Kesari Nandan. The Press Launch set a higher expectation of the viewers for the show."

Shubham Choubey, Client Servicing Manager - Corporate Division, Dome Entertainment states, “Working yet again with Viacom18 has been an enthralling experience. For Kesari Nandan, everything was tailor-made right from the look and feel, to the overall Set-up, Touchpoints, Artists, Media Engagement, Theatrical Skit and Gratifications with an assurance of delivering an impactful experience on the media.

The Lalit Plaza turned into an akhada by Dome Entertainment to launch kesari nandan a new TV show.

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