ALTBalaji Latest Presentation Apharan Promoted Through a 4-City Tour Executed by Think Events

Marketing | January 3, 2019 | News

Think Events

Apharan, ALTBalaji’s latest presentation which is filled with action and thrill in one platter was launched in a 4-city tour by Think Events. The 12-episode series features Arunoday Singh in the lead, along with veteran TV actor Varun Badola, Dev-D actress Mahie Gill and TVF Permanent roommates fame Nidhi Singh. Their previously launched series like Bose – Dead or Alive, The Test Case and The Great Indian Dysfunctional Family were crafted for the masses, while Apharan is breaking the records since December 14, 2018. 

Think Events received two segments of the promotion brief. Firstly to conduct a 4-city press launch with the cast of the series and second to manage a Maha-Aarti at the banks of river Ganga in Haridwar with the star-cast for two consecutive days among the crowd of thousands gathered to witness the Ganga Aarti. 

Sushant Bhat – General Manager, Think Events quoted “The unconventional launch with the Maha-Aarti conducted over 2 days at Har Ki Paudi with the cast of the series was exciting, given the spectacle of the spiritual ritual. ”

The promotions took-off between December 5, 6 and 7 at Mumbai, Delhi and Lucknow respectively. The press conference witnessed media representatives from over 30 to 50 media houses who catered to the reginal and domestic masses. The Haridwar visit was attended by Ekta Kapoor and the cast of the series; Mahie Gill, Arunoday Singh, Varun Badola and Nidhi Singh followed by one-on-one interactions with the media representatives. 

Think Events buttoned-up the 4-city launch of Apharan the latest web series by ALTBalaji.

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