E3 Integrated Plans & Executes Putting Smiles – Corporate Charity Golf Tournament
by Madiha Khan Marketing | January 2, 2019 | News
Top CEO’s of India and Diplomats of various countries came forward to participate in the biggest Corporate Charity Golf Tournament “Putting Smiles” at Golden Greens Golf Club in Gurgaon on Saturday December 15th, to Educate the Girl Child by supporting the KC Mahindra Education Trust’s project Nanhi Kali being the beneficiary partner.
More than 100 top executives of various Multi-National Companies played their best game and participated in unique Charity Auction.
The day was planned around a game of golf followed by sundowner in association with Aloft Aerocity New Delhi as the hospitality partner. Many other brands like Neemrana Hotels, Kairali Ayurveda, Fiem Industries also contributed in the event to support the cause.
The event was the second season of Putting Smiles – Corporate Charity Golf Tournament which was initiated by E3 Integrated, an event management agency with their beneficiary partner Project Nanhi Kali, an NGO working for the girl child education of underprivileged families.
After a long engagement on the green grass, players got a chance to witness the panel discussion amongst evening’s power panelists on ‘Decoding relevance of CSR in brand marketing ecosystem’.
A charity auction was held after the panel discussion to raise funds. Montegrappa pens and Diamond jewellery by Mataf Gems were some of the items auctioned for the cause. The funds accrued from the event will be utilized to provide girl child education by Nanhi Kali.
Anuradha Suvarna, head partnerships, Nanhi Kali said, “more than 50% of the programmee is in the rural areas of India and we have got a project in Gurgaon as well supporting about 11000 girls, I would encourage you to support the cause by doing your bit towards it.”
Tushar Maheshwari, Managing Director E3 said, “Every girl has a Right to Education and have a better life. The idea of hosting the charity golf tournament was to brighten the future of such children.”
The day was planned around a game of golf followed by sundowner in association with Aloft Aerocity New Delhi as the hospitality partner.