&TV's New Mystery and Horror Show Launch Executed by Think Events

Marketing | December 19, 2018 | News in Brief

Think Events

Transporting its viewers into an alternate world of mystery and horror, &TV and Ekta Kapoor’s Balaji Telefilms’ present Daayan. The show is a gripping tale of a girl’s quest in revealing the identity of the evil force hidden amongst her close ones and defeating its sinister plans.

With popular television actors Tinaa Dattaa and Mohit Malhotra in the lead, the new weekend fiction property is slated to go on air from 15th December 2018 every Saturday and Sunday at 9.00 pm only on &TV. Daayan is a mystifying narrative of a young Jhanvi Morya (Tinaa Dattaa)

Think Events curated the experiential launch by revamping the venue Bombay Cocktail Bar into a Daayan’s Den. The show was attended by the entire cast of Daayan and media was thrilled to attend an unconventional conference with interesting gimmicks. Touchpoints were created right from the beginning where a ‘Baba’ greeted the audience as a PR gimmick. 

A well-sequenced launch plan was premeditated where the Daayan was revealed to the audience followed by the cast. The show trailer was launched by Mr. Vishnu Shankar, Head, &TV who was thrilled with the entire Daayan experience. The event ended with media interactions with the entire cast of Daayan namely Amit Thakur, Aakash Talwar, Rishita Nag, Kanika Shivpuri, Prabhat Bhattacharya, Priya Bathija amongst others in various roles. 

Viraj Shah, Manager, Think Events mentioned, “It was our first association with &TV and our challenge was to recreate the show experience for the attendees at the launch. At every planning stage, the team linked every idea to show and amplified it. It was a great experience to work with the &TV team and we look forward to be associated for future events”

Ekta Kapoor's Balaji Telefilms' new horror mystery show which telecast on &TV launched on December 4 curated by Think events.

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