'Tour de Heritage' 20 Day Cycling Journey Managed by Wizcraft to Highlight Andhra Pradesh's Culture

Entertainment | December 19, 2018 | News

Wizcraft

An initiative by the Government of Andhra Pradesh, Tour de Heritage was a 20-day cycling journey covering 2028 kms of Andhra Pradesh, with specially curated experiences and activities along with five concerts organized in different cities that put the spotlight on the natural and cultural heritage of the state. Curated and managed by Wizcraft International Entertainment Pvt. Ltd. in partnership with the Andhra Pradesh Tourism Authority; the tour required route planning, cyclist support and hospitality, experience and activity planning, concert planning and on-ground execution with the aim of showcasing the state of Andhra Pradesh to the world.

Flagged off from Vijayawada on November 17 2018, covering the best of what Andhra Pradesh has to offer, the tour culminated with a grand concert in Visakhapatnam on December 7, 2018. The cyclists enjoyed pedaling past rolling hills, lush forests, sweeping farmlands, tranquil beaches and the many spectacular landscapes of the state in a well-documented journey that was keenly followed by many on social media.

The tour ensured the cyclists passed through landmark cities; exploring the diverse landscape, visiting historical sites, observing the flora and fauna, sampling the local cuisine and interacting with the people of AP – making it a truly memorable adventure. They were greeted with enthusiasm by local school children in some cities, who pedaled a short distance with the cyclists to show their solidarity. Special concerts featuring noted singers like Hemachandra, Geetha Madhuri, Sunita Upadrashta and SS Thaman acted as energizers, adding another level of excitement to the tour.

Commenting on this journey, Gautam Rao, General Manager- Wizcraft, “Showcase the various tourism and heritage spots of the state in a unique way’ was the simple brief given to us by Andhra Pradesh Tourism Authority, which was the spark behind Tour de Heritage. Our riders were a diverse group, some of them came in from different parts of India, and included a female rider, a senior citizen and a double amputee – proof that nothing is impossible. The entire ride was captured by a film crew that journeyed along with the riders and took part in unique experiences. We hope that the final film that is being created on the ride brings home the message that Andhra Pradesh is truly a state worth discovering.”

Said Himanshu Shukla, CEO – AP Tourism Authority, “Tour de Heritage was a very unique concept suggested by our event agency, Wizcraft. A cycle tour was a great way of showcasing the canvas that is Andhra Pradesh, which allowed the riders to discover different facets of the state on a daily basis and also, allowing them time to experience this, over a period of 20 days. Our congratulations to the cyclists for pulling off the 2000 kilometer journey, and to Wizcraft for taking Tour de Heritage from concept to fruition. We are keen on curating unique ways of promoting tourism in the State of Andhra Pradesh and look forward to more events like this.

Wizcraft curates a cultural extravaganza through 'Tour de Heritage' a 20-day cycling journey covering 2028 km of Andhra Pradesh.

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