Shaadi by Marriott Season 2 – Executed by Toast Events Pvt. Ltd.
by Madiha Khan Weddings | December 10, 2018 | News
J W Marriott Toast Events
The “Wedding of the year – Shaadi by Marriott” conceptualized and managed on-ground by Toast Events was glimmering in the city of joy, Kolkata. J W Marriott Kolkata approached us this year, to create a wedding that was the perfect amalgamation of luxury and tradition.
While thinking of the wedding of the year in Kolkata we were confident that we had to do something different to enthral guests. We wanted to target the younger generations who believe in merging the culture with their fashion sensibilities. Kolkata is known for its rich culture and is majorly dominated by the Marwaris and the Bengalis. The concept thought upon was a fashion show that would be a combination of a Sangeet and the main wedding function, along with key wedding planners of Kolkata showcasing the latest trends in the industry.
A wedding today is incomplete without music - The Sangeet, has become one of the most important and sought-after functions in an Indian wedding and no one does sangeets better than the Marwaris. The music, the grandeur, the choreography, the colour – they truly know how to make the most of the event! And then you have the subtle yet elegant, traditional opulence of the Bengali wedding.
A host of meaningful and heart-warming rituals steeped in tradition performed amidst a riot of colourful and immensely creative décor, are a visual treat. Using this as a background, we collaborated with Masaba Gupta to present her first ever bridal wear collection at the Shaadi by Marriott. House of Masaba is an ode to the hustle and bustle of this beautiful union and to the new age bride.
Weaving a euphoria of experiences for the guests, what kept the guests on the edge of their seats was twirling performance seeped into fashion sequence. The first sequence was the start of celebrations, representing the sangeet, the song and choreography all depicted the coming together for the fun night. The dancers grooved on high energy beat of ‘ghoomar’ and ‘pallo latke’. The Bengali dance performance filled the atmosphere with the sound Ullu while the boys danced to dhunuchi dance. Culminating the showcase Rukmini Maitra walked the ramp with refinement.
Doing things differently, TOAST chose not to use the main ballroom as the venue for the fashion show. Instead we converted the pre-function area ahead of the ballroom into a completely unique space for the fashion show with a 72 feet long ramp. The set was created blending modern with traditional intricacies, showcasing a grand arch and taking inspiration from the design aesthetics in the hotel.
The ballroom was in-fact transformed into a unique wedding display area and was divided in 3 segments haldi, mehendi, cocktail party and the wedding mandap. The theme and the colour pallet were different for every display. It was the team’s endeavour to display the various spaces Marriott has in a unique manner, and to allow every bride to imagine their wedding as creatively as possible at the hotel.
Marriott showcased wide range of food and hospitality giving guests a never before experience. It was created with the intent to craft unique, and personalized wedding experiences, that come alive with great food, fabulous venues, exquisite décor and above all, unparalleled service levels. Marriott prides itself in excelling on all the necessary parameters that come together seamlessly in creating that unforgettable wedding experience.
Camaraderie, joy, and beauty all combine to make this a function hard to forget!
Vipul Baradia, Client Servicing, Toast Events – “#shaadibymarriott has been a dream project for me, something very close to my heart. Curating a fashion show for the wedding and ensuring that the event continued the legacy of the last #ShaadibyMarriott done by TOAST, was such a thrill. It was important for us to treat this as a true grand wedding and bring alive the smallest of elements that define Marriott as the perfect wedding destination.”
Yasin Shaikh, Operations, Toast events, “Creating a ramp in the pre-function area was a challenge we took up happily as it gave us the opportunity to do something different and surprise guests with a new experience. Its always fun to work on projects and brands that give us creative liberty and allow us to experiment with locations. #ShaadibyMarriott was definitely a special one for us.”
Neharika Sadotra, Conceptualiser, Toast Events, “It was fascinating to create an completely grand overall experience for Shaadi by Marriott. Working with all the wedding planners individually required eye for detail to making sure the core theme of the wedding remained intact. It was an exciting experience to conceptualise and build something this grand, from scratch.”
Abhijeet Sutar, Creatives, Toast Events said “The task was to develop designs that would match the aesthetics and tonality of Marriott as a brand. We stuck to keeping things elegant, traditional yet grand. Rose Gold is a huge trend at weddings in India these days, so we played strongly on that as the colour palette for the wedding. The arches, the ramp, the invites all had elements of rose gold in them, giving the event a very modern and classy touch.”
The “Wedding of the year – Shaadi by Marriott” conceptualized and managed on-ground by Toast Events at J W Marriott, Kolkata.