Skechers Launched its 200th Store in India with Toast Events at Fort

Marketing | December 3, 2018 | News

Skechers Toast Events

Skechers an American shoe brand with its presence in most of the major cities in India. With their milestone of 200 stores coming up, the brand roped in Toast Events to do the launch in Mumbai. Located in the iconic bylanes of Fort, in Mumbai, the new concept store by Skechers was the key highlight of their marketing activations for November. It was also an important moment for the brand as the opening would be done by none other than the US Consul General - Edgard Kagan and Bollywood Diva Jacqueline Fernandez.

Taking charge of the conceptualization for the event, the TOAST team was sure that we wanted the unveiling of the store to be something different to celebrate the brand’s milestone like never before. As a result, the team created a larger than life Skechers shoe installation – and the opening of the shoelaces led to the unveiling and curtain drop of the new store. It was a grand moment for the brand and its fans that had gathered to participate in an exclusive shopping experience that followed the unveiling. 

Vipul Baradia, Client Servicing, Toast Events said, “It was extremely critical for us to conceptualise and execute something unique – to make the launch memorable for the brand, its consumers and of course our guests – the Consul General and Jaqueline Fernandez. The fun part of any event is working in conjunction with the client and pulling off a great show together. The unveiling was grand and was well appreciated by the brand and media as well.”

Jigar Modi, Operations, Toast Events said, “It was important to have an unveiling that matched the magnitude of the occasion and the ambition of the brand, given the space and permission restrictions at Fort. The real challenge to execute an event at fort area was to procure the permission and execute the event in given space. We managed to make it all happen, and create a wow moment for the brand – which was the goal at the end of the day.”

Dipti Potdar, Creative, Toast Events said, “Working for Skechers is always fun. The brand has always given us the liberty to think out of the box and curate designs that set them apart from the others. The shoe was designed keeping in mind the latest collection from the brand and we worked very closely with their team to design and produce the experience.”

Toast Events curates the launch of Skechers and American shoe brand in India.

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