'Huawei Mate 20 Pro' India Launch Conceptualized by Vibgyor

Marketing | November 30, 2018 | News

Vibgyor Brand Services

Huawei India launched the King of smartphones, ‘Huawei Mate 20 Pro’ for the Indian market at Taj Palace Hotel, New Delhi and announced the availability and pricing details of the handsets on Tuesday, November 27, 2018. Huawei Mate 20 Pro is the first phone to run Huawei’s own Kirin 980 processor and sports a 7nm FinFET design. The same handsets were launched in China last month. 

Vibgyor Brand Services was given the mandate to conceptualize and manage all aspects of the India launch event after a multi-agency pitch. Right from the Hotel booking, coordination, MICE, AI themed invites, registration, product presentation, event set-up, demo zones and giveaways, all aspects of the event were managed flawlessly by Vibgyor. A spectacular art gallery was created at the entrance, where awesome pictures shot by the Mate 20 Pro were displayed. Emcee-Actor Aparshakti Khurana entertained the audience with his fun gimmicks. The event began by a brand presentation by Paras Chopra Senior Director Product Planning, followed by product presentation by Wally Yang, Senior Product Marketing Director.

The Mate 20 Pro demo zone created behind the stage was then unveiled via a magnificent LED split screen. The demo zone displayed each unique feature of the camera through interactive walls that had awesome interactions for the media and bloggers. An AI camera zone was installed to showcase the macro photography and ultra-wide angled photography features through monument dummies. Another zone was created to showcase the water resistance feature of the camera, via an aquarium. Also, AI low light wall was created to showcase the camera’s ability to click amazing pictures even in low light. The highlight of the demo zone was the Higher Intelligence wall, that displayed the smartphone’s Kirin 980 processor and 7nm FinFET design. 

Another highlight was the Porsche themed zone, showcasing Porsche Design Mate 20 RS, a new smartphone that is the result of collaboration between Huawei and Porsche. Media personnel were amazed by the unique display of the features at the demo zones. Huawei applauded Vibgyor’s unique ideation and flawless execution of the event.

Dhruv Kalra, Chief Operating Officer, Vibgyor comments, “We were thrilled to get the opportunity to conceptualize and execute the India launch of the king of smartphones ‘Huawei Mate 20 Pro’. Being a flagship device the expectations were very high and launch needed to be a benchmark just like the device. Our team worked extremely hard to plan each detail and end result was a fabulous launch experience for the media, fan and online viewers”    

Vibgyor Conceptualized 'Huawei Mate 20 Pro’ at Taj Palace Hotel, New Delhi

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