Putting Smiles Golf Tournament Chooses Girl Child Education – A Conversation with Tushar Maheshwari
by Madiha Khan Industry Watch | November 30, 2018 | Interview
E3 Integrated Solutions Putting Smiles Golf Tournament
Tushar Maheshwari, Managing Director, E3 Integrated Pvt. Ltd. talks about how they’re focussing on taking Putting Smiles Golf Tournament and project Nanhi Kali further with an auction. This one-day event is a single platform where all the CEOs and decision makers of their receptive firms and social leaders come together to support a cause – making Putting Smiles the most unique event of the year. Excerpts below -
1) How did you come up with the Nanhi Kali project?
Successful education of the girl child has been repeatedly acknowledged as an effective mechanism to break the inter-generational cycle of poverty, social norms, myths and social evils.
The project provides academic, material and social support that allows a girl child to access quality education, attend school with dignity and reduces the chances of her dropping out.
2) Why did you choose Golf and not any other sport?
Golf as a sport has carved its niche and has speedily gained popularity amongst the crème de la crème, the people who are the real decision makers. In order to support our cause of providing education to our Nation’s foundation – Our Girl child, we would require the contribution of the society leaders.
3) This is the second edition of Putting Smiles, are you doing something special/unique for this campaign?
After the success of season 1, the programme has reached out to more and more corporates and have gained popularity. This year, we are getting amazing response and we are overwhelmed by the substantial amount of participation and contribution. We are proud to have great event partners for this year as well and the kind of support we are getting from everyone itself makes it a unique initiative in India. One single platform where all the CXO’s & decision makers come together to support a cause, makes Putting Smiles the most unique event of the year.
4) Tell me something about your vision for Putting Smiles Golf Tournament? How are you planning to make tomorrow better with this charity auction?
Our vision for Putting Smiles would always focus on the betterment of the society, so that tomorrow if we pick any cause, we would want all the leaders and decision makers to come forward at this one platform to support our aim of perishing all the evils prevailing in the society.
We don't live in a perfect world, and there's never going to be a perfect time to give. Thus, the idea of Charity Auction is to give people the sense of participation and contribution for the cause we will be gathering for. The Putting Smiles Charity Auction is the one platform to experience the art of giving while bringing joy to the life of people in need.
In this conversation with Mr. Maheshwari, he speaks about how he as a responsible citizen can do his bit in giving young girls of our country a chance to get the best primary school education.