Laqshya Live Experiences Brings Home 6 Metals from the Global BEA World Festival 2018
by Madiha Khan Industry Watch | November 30, 2018 | News
Laqshya Live Experiences Global BEA World Festival
Laqshya Live Experiences (LLE) is the only Indian agency who was shortlisted among 30 countries and bagged top honours by winning 2 Grand Prix, 3 Golds and 1 Silver and was declared agency of the year 2018 at BEA Festival Best Event Awards.
In the shortlist, LLE stood alongside some of the world’s most reputed experiential agencies including Jack Morton Worldwide (Germany), George P Johnson (United Kingdom), GroupM ESP (Italy), XSAGA (The Netherlands), JAD Productions (Czech Republic) and Next Group (Italy). The agency won honours for the launch and training program of Google Home, in the category of best Educational / Training Event. In this category, they were up against other nomination from top Italian, Russian, Turkish, and German agencies.
BEA World Festival is one of the largest and most respected global awards for the event industry, now over a decade old. The 2018 edition of the renowned golden elephant awards just concluded at Coimbra, Portugal, as a part of the BEA World Festival, held from November 21st to 24th. BEA World has seen participation from agencies across 30 countries the world over and is now recognized as the main and most challenging international industry recognition.
Laqshya Live Experiences also won in the Non-profit / Social Service Event category, for the Equal Streets Project against agencies from Argentina, Italy and Poland. In the Public Event category, LLE won top honours for Yoga By The Bay. For the hotly contested Sustainable Innovation category, they won for Zero Waste Management. The Grand Prix was won for Google Home Training and Equal Streets projects.
With four awards across as many categories and 2 Grand Prix, from amongst entries submitted by 30 countries across the globe, LLE made India proud. Commenting on the wins, Navneeth Mohan, Director & CEO Laqshya Live Experiences said “India has always been known to have the greatest tech minds. Moreover, a young working population, cost-and-time efficient execution, well-planned logistics and extremely talented craftsmen have helped catapult Indian events on the world stage. It’s particularly important to us that we won based on the creative output alongside the effectiveness of our events. Till now, we were arguably the most awarded agency in India for 3 years- 2016,2017 & 2018, now we want to work towards a global goal. For today, we are humbled by the honours and grateful to our clients and vendor partners for making this happen.”
Laqshya Live Experiences also won in the Non-profit / Social Service Event category, for the Equal Streets Project against agencies from Argentina, Italy and Poland.