The Social Street Bag 'Agency of the Year', Best Campaign India, 2 Gold, 4 Black Dragons of Asia

Industry Watch | November 21, 2018 | News

Geometry Encompass MediaCom Communications The Social Street

The Social Street has emerged as the biggest winners this year at the Dragons of Asia Awards 2018, bagging the most coveted ‘Agency of the Year’ Red Dragon honour at the awards. The Social Street’s wins include, A Blue Dragon for Best Campaign from India for Strangers helping Strangers for Blood Donors, 2 Gold Dragons, including 1 for The Snake Guard for Prasadam Industries India in the Best Innovative Idea or Concept category and the other again for Strangers helping Strangers for Blood Donors India in the Best Mobile Marketing Campaign category. In addition, TSS also bagged an impressive 4 Black Dragons (order of merits) Certificates, in categories including Best Digital Campaign, Best Innovative Idea or Concept, Best Social Media or Word of Mouth Campaign and Best Cause, Charity Marketing or Public Sector Campaign.

Other Gold winners from India, at this edition of the Dragons of Asia, included, The Max, who won for The Art Of Sound, for Karix India in the category Best Digital Campaign. The Max also won 5 Black Dragons. Geometry Encompass India bagged one Gold Dragon for Fortune Foods. Fortune savours the brave, for Adani Wilmar India in the category Best Brand Building and/or Awareness Campaign, in addition to a Bronze Dragon for Sunfeast Farmlite Priceless Gifts for ITC India in the category Best Small Budget Campaign and 3 Black Dragons. MediaCom Communications was the fourth agency from India to bag a gold dragon this year for their campaign Gillette Bachelors Of Shaving for Gillette India in the category Best Brand Trial or Sales Generation Campaign.

"We are extremely excited to be 'The Agency of the Year' and the winner of the Red Dragon. It's an amazing feeling to be appreciated and recognised by your peer group Asia-wide". said Mandeep Malhotra, Founder and CEO, The Social Street. 

Commenting on India’s outstanding achievement at the Dragons of Asia Recognition Programme, Mike DaSilva, Director, Dragons of Asia Recognition Programme said, “India has dominated the Dragons, since our start back on 2000. Of the last 7 Dragons Programmes, Indian Agencies have won the Red Dragon for the Best Campaign in Asia, 4 times. These Winners have been:  MudraMax 2011 for Slient Anthem; OgilvyAction 2013 for Roti Reminder; DDB Mudra 2015 for Health Cha Shree Ganesh and DDB Mudra 2017 for Premier Futsal."

Here’s a table listing all winner from India at the Dragons of Asia 2018:

Category Company Name Metal
2018 Agency of the Year The Social Street India Winner
2018 Best Campaigns by Country INDIA, The Social Street India, Strangers helping Strangers for Blood Donors Winner
     
2018 Best Digital Campaign The Max India, The Art Of Sound, for Karix India Gold Winner
2018 Best Innovative Idea or Concept The Social Street India, The Snake Guard for Prasadam Industries India Gold Winner
2018 Best Brand Building and/or Awareness Campaign Geometry Encompass India, Fortune Foods. Fortune savours the brave, for Adani Wilmar India Gold Winner
2018 Best Mobile Marketing Campaign The Social Street India, Strangers helping Strangers for Blood Donors India Gold Winner
2018 Best Brand Trial or Sales Generation Campaign MediaCom Communications India, Gillette Bachelors Of Shaving for Gillette India Gold Winner
     
2018 0Best Brand Building and/or Awareness Campaign Jagran Solutions India, Dabur Red Tooth Paste Dental Brigade for Dabar India Silver Winner
2018 Best B2B or Trade Marketing Campaign Impact Communications India, Philips Vistaar for Philips India Silver Winner
2018 Best Cause, Charity Marketing or Public Sector Campaign FleishmanHillard India, Free a Girl India for School for Justice India Silver Winner
     
2018 Best B2B or Trade Marketing Campaign BI WORLDWIDE India, Drive2Delight Program for SKF India Bronze Winner
2018 Best Event or Experiential Marketing Campaign The Brand Brewery India, Mithapur Express for Tata Chemicals India Bronze Winner
2018 Best Brand Loyalty Campaign FoxyMoron India, Aditya Birla Capital for Aditya Birla Capital India Bronze Winner
2018 Best Social Media or Word of Mouth Campaign The Social Street India, A Secret Book Launch for Upendra Namburi India Bronze Winner
2018 Best Small Budget Campaign Geometry Encompass India, Sunfeast Farmlite Priceless Gifts for ITC India Bronze Winner
     
2018 Best Use of Media The Max India Black Dragon
2018 Best Entertainment Campaign The Max India Black Dragon
2018 Best Integrated Marketing Campaign The Brand Brewery India Black Dragon
2018 Best Marketing Discipline Campaign The Max India Black Dragon
2018 Best Marketing Discipline Campaign Geometry Encompass India Black Dragon
2018 Best Digital Campaign The Max India Black Dragon
2018 Best Digital Campaign Geometry Encompass India Black Dragon
2018 Best Digital Campaign The Social Street India Black Dragon
2018 Best Brand Building and/or Awareness Campaign The Max India Black Dragon
2018 Best Innovative Idea or Concept The Social Street India Black Dragon
2018 Best B2B or Trade Marketing Campaign Geometry Encompass India Black Dragon
2018 Best Event or Experiential Marketing Campaign Wizcraft International Entertainment India Black Dragon
2018 Best Brand Loyalty Campaign BI WORLDWIDE India Black Dragon
2018 Best Social Media or Word of Mouth Campaign Hungama Digital Services India Black Dragon
2018 Best Social Media or Word of Mouth Campaign The Social Street India Black Dragon
2018 Best Cause, Charity Marketing or Public Sector Campaign The Social Street India Black Dragon
2018 Best Cause, Charity Marketing or Public Sector Campaign Wizcraft International Entertainment India Black Dragon
     

Other Gold winners from India at this year’s awards include The Max, Geometry Encompass India and MediaCom Communications.

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