Virat Kohli's Latest Brand One8 Select Launch Executed by EO2 Events and Films

Marketing | November 20, 2018 | News

Virat Kohli

EO2 Events and Films conceptualised and executed Indian Cricket Team Captain Virat Kohli’s latest brand One8 Select launch. One 8 Select is the brainchild of Aeon Sports India Pvt. Ltd. in collaboration with Virat.

The brand launch took place on November 10, 2018, at the Roseate House, New Delhi where everyone present on the occasion experienced a splendid fashion show as Virat Kohli put his best foot forward on the ramp as a showstopper.

EO2 Events and Films quintessentially curated the whole experience with an eye-gazing LED Stage Setup, customised breathtaking visuals and a beautifully crafted product demo zone area. 

The shoes and socks collection was launched through a fashion show choreographed by Yatin Gandhi pairing up with ace fashion designer Rocky S. for garments.

Prior to the launch, a press conference was held where Vikas Kohli - Managing director; Vaibhav Arora, Director Marketing; Nakul Manchanda, Director Sourcing; Sanjay Dhingra, Director Operations; Ajay Gupta, Director Offline Sales, and commercials; and Virat Kohli addressed the Media.

The Brand launched its 5 variants, The Achiever, The Wingman, The Debonair, The Superstar and The Alpha. Bold and distinct, they’re an accurate reflection of who Virat is.

Rishabh Agrawal, Creative Director -  EO2 Events and Films, "We worked closely with a lot of different teams for months to bring to life Virat Kohli's vision for this brand. I would like to specially thank Vaibhav Arora, CEO of Madmen Marketing and director marketing One8 Select for trusting us with the brands vision."

Aeon Sports India Pvt. Ltd. in collaboration with Virat Kohli launched One 8 Select a Shoes and Socks Collection.

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