Sanam Live's Debut Performance In Dubai Left the Crowd Delighted
by EVENTFAQS Bureau Entertainment | November 14, 2018 | News
Mosaic Live Communications
Youtube Sensation Sanam Performed live with his band 'Sanam Live' at Zabeel Park Amphitheatre, Dubai on Thursday, October 18, 2018. The concert was a debut for the band in Dubai which was conceptualised and managed by Mosaic Live Communications.
The three-hour concert saw a turn out of almost 3000 people who were delighted watching their favorite band perform live. The reason for this amazing turnout was the rigorous marketing activities which were done by Mosaic Live. As part of the marketing, they had an extensive social media marketing campaign that went on for 3 months till the date of the concert, apart from that the sponsors promoted the concert on their respective social media pages as well.
DTCM/Visit Dubai ran a competition in India, wherein two people were given a chance to fly down to Dubai on all expenses paid trip to witness the concert, this contest went viral in the Indian market. In terms, of on-ground activation mosaic team produced a truck branded with the concert flyer and had the truck drive around the city for 7 days before the concert, in order to create the last minute buzz. A battle of the band's competition was held in one of the most popular chain of cafes called Headlines Cafe, wherein bands participated in a three-week long competition in order to win the grand prize of being the 'Opening Band' for Sanam Live in Concert.
Some of the sponsors for the concert included names like Viu, Toyota, IBV Gold, DS Group, Jumeirah Emirates Tower etc. In terms of unique deliverables, the band traveled in Toyota's cars throughout their stay, wherein on the first day they went live on Facebook from the Toyota car and drove around the city while interacting with their fans on Toyota page. Viu was given an opportunity to shoot an entire behind the scenes video of the band which later became a part of the Viu app, which was an extremely content driven unique deliverable. IBV Gold and DS Group were given an opportunity to gather database at the concert as well create on-site brand awareness.
Commenting on the event Hiten Bajaj, CEO, Mosaic Live says, "The response to the concert was really good, the main reason being that it was the first time ever the band was performing a live concert in Dubai, the same could be seen through all our marketing channels, which included social media marketing, on-ground activation, and our hotline number constantly buzzing for more information about the concert."
Sanam Live's performs live at Zabeel Park Amphitheatre, Dubai on October 18, the concert was produced by Mosaic Live.