OnePlus 6T Mega Unboxing Event Produced by 70 EMG Broke Records

Marketing | November 13, 2018 | News

70 EMG

In a mega-unboxing event produced by Seventy Event Media Group, two days after the launch of its much-awaited flagship, the OnePlus 6T, the leading premium smartphone maker set a new Guinness World Records title for the most people unboxing simultaneously. Guinness World Records, the global authority on record-breaking, confirmed the record at 9:30 pm on November 1, 2018, as 559 OnePlus community members came together to unbox and experience the OnePlus 6T simultaneously. 

The record attempt began on Thursday, November 1 at 8.30 p.m. and the participants were among the first customers in India to get their hands on the OnePlus 6T within two days after the launch announcement in India, which was made possible by Amazon India’s Prime Now. Hundreds of OnePlus community members gathered at Richardson and Cruddas in Mumbai to unbox their OnePlus 6T devices and be the first to experience the new flagship in the country. This Guinness World Records feat brings to light the brand's ability to bring people together in unique ways.

Speaking on the occasion, Vikas Agarwal, General Manager, OnePlus India, said, “At OnePlus, we are constantly working on creating a great user experience which goes beyond the device itself and the recent GUINNESS WORLD RECORDS attempt was one such endeavor. Unboxing a new phone is a very special occasion and for our latest flagship OnePlus 6T, it was truly a heartwarming moment to see hundreds of community members coming together to create history.”

“I was amazed with the kind of energy and enthusiasm that was exhibited by the OnePlus community and breaking of this record is a reinforcement of the brand’s popularity in India. This is another meaningful benchmark OnePlus has set for the industry, together with its loyal community,” said Rishi Nath, Guinness World Records Adjudicator.

Apart from community members, the event was attended by presenter, fitness model and actress, Bani J and Indian lyricist, rap artist and music producer, Brodha V. The event was adjudicated in the presence of official Guinness World Records Adjudicator, Rishi Nath. 

OnePlus broke the Guinness World Record for ‘Most number of people Unboxing simultaneously’ at a Mega-Unboxing event produced by 70 EMG.

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