ASICS Launches Its Most Awaited Collection - GEL-KAYANO™ 25

Marketing | November 6, 2018 | News


ASICS hosted global brand ambassadors, athletes, and influencers for an unique long-distance running experience in London between June 5th to 8th 2018. The brand launched its most awaited collection - GEL-KAYANO™ 25.

The ‘ASICS Blackout Track’ was developed in collaboration with sports scientists and top coaches to remove all distractions and encourage runners to truly focus on synchronising the mind and body. Olympic medallist Deena Kastor (USA), adventurer Danny Bent (UK) and actor and physics graduate Aarif Lee (Hong Kong) were the first to run the track as part of a 10k ‘mental marathon’.

Each ran 66 laps in near darkness without any of the usual comforts. One of the athletes who participated, Danny Bent has cycled 9,000 miles from London to India and done a coast to coast relay in the USA, ran the track in 44 minutes and 7 seconds, said: “That felt like a marathon – were they playing tricks on us? It was a great reminder of the need to push through the voices in our heads that hold us back.”

ASICS hosted global brand ambassadors, athletes, influencers for a unique long-distance running experience in London.

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