IBM India Turns 25! Wizcraft Creates a Mesmerising Experience for Employees

Marketing | November 2, 2018 | News

Wizcraft

For employees of IBM India and Sri Lanka, one of the largest IBM teams in the world, the morning of October 8, 2018 will surely go down the books of history as it celebrated 25 years of IBM India. People were greeted with a theme that brought the grandeur of India and the milestone achieved in one magical sweep. The theme of Youtsav.in, conceptualized by Wizcraft, was brought alive with an unprecedented experience created across all of IBMs 66 Locations, 16 Cities, 14 States and 2 Countries, simultaneously!

Wizcraft and its team of over 300 professionals brought the splendor of India and IBM to every office and each of the employees, leaving them mesmerized. The main theme of Youtsav.in revolved around the idea of people at the center of IBMs success – You! Indian cultural signs, symbols and traditions were weaved in deftly, to tell the story of Innovations that have come out of IBM in India / South Asia.

Wizcraft was given the mammoth task of engaging and delivering an unforgettable experience to all the employees on the same day, at the same time. A simulcast Livestreaming infrastructure was set up across all the 66 Locations. Indian cricketing legend Rahul ‘The Wall’ Dravid and Commonwealth Gold Medalist and ace wrestler Geeta Phogat were roped in to address the employees, along with IBMs Senior Leadership -  Harriet Green, Chairman and CEO, Asia-Pacific; Diane Gherson, Sr. Vice President, IBM Global and Karan Bajwa, Managing Director, IBM India. The session was live telecast from Bengaluru to thousands of IBM employees across India and Sri Lanka.

Wizcraft ideated, designed and implemented the event that included multiple stage set-ups, experience zones, installations, photo-op corners, food stalls, gaming zones, and technology showcase areas. A 15-day comprehensive digital and mainstay communication campaign was launched along with a dedicated microsite to engage employees through participation in various contests and activities.

The icing on the cake was the short videos that were made with motivational content and an IBM Anthem which was scripted, composed and recorded by a professional singer. The celebration ended on a high note with day-long Innovation showcase and carnival. 

Rohit Samuel, Vice President, Wizcraft had to say this about Youtsav.in, “When IBM entrusted us to ideate, create and deliver an event to celebrate IBM India’s 25 years and IBM Sri Lanka’s 50 years together, it showed their belief in our capabilities to pull off such a large-scale event, and am happy that we were able to deliver a flawless event across 66 locations simultaneously, We successfully integrated technology with employee experiences and managed interactions with celebrities like Rahul Dravid and Geeta Phogat, We Wish IBM and its team many more such milestones."

Speaking about the event, Prashanth Balarama, Communications, IBM India / South Asia said, “As IBM completed 25 years in India and over 50 years in Sri Lanka, we tasked wizcraft to conceptualize an event that would not just celebrate these milestones, but actually showcase the power behind this journey - employees and innovation. Youtsav created a platform that helped us celebrate our people, our journey and our innovations, in Unison."

The theme of Youtsav.in, conceptualized by Wizcraft, was brought alive with an unprecedented experience created across all of IBMs 66 Locations, 16 Cities, 14 States and 2 Countries, simultaneously!

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